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A NEW BOOK BY INDIRA BAPTISTA GUPTA: This book will argue that the British
installed and controlled Indian radio, using it as a tool to prop up the
colonial regime. Concessions made to Indian cultural styles, social
aspirations or fluctuating needs of listeners had to fit foremostly into
the colonial schema. Strikingly, the main edifice of Indian radio was
modelled on the authoritarian Soviet pattern, both the semi-autonomous
British and commercial American systems were rejected. The monograph is a
thematic analysis of three activities relating to broadcasting in the last
two decades of British rule. These relate to rules framed for regulating
radio, implementing censorship and its use for publicity/propaganda. The
progression of official policy relating to radio’s spoken word, especially
news programmes, form the kernel of this enquiry. Contrastingly, other
programmes, including music, comprising over 90 per cent of air time did
not concern colonial officials and were allowed to develop on their own.
Along with political factors at play, the social, cultural, technological
and commercial pressures of a medium evolving in colonial settings are
probed. In the politically charged atmosphere of pre-Independent India,
programmes were centralised at Delhi and political matter was prohibited.
Thus, radio was kept aloof from the currents of Indian nationalism and the
national movement, but was an important vehicle for colonialism and
imperialism. -- .  https://amzn.in/d/03d3SxT6 <https://amzn.in/d/03d3SxT6>

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_/  Frederick Noronha  फ्रेडरिक नोरोन्या  * فريدريك نورونيا‎
_/  AUDIO https://archive.org/details/@fredericknoronha
_/  http://goa1556.in +91-9822122436 784 Saligao Goa
_/ Goanet :: 30 years of discussions. [email protected]
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