Bob 
Campbell<http://exchanges.wiley.com/blog/2013/10/07/open-access-in-the-uk-will-gold-or-green-prevail/#comment-1094488522>
wrote
on the Wiley blog:

"*Stevan <http://openaccess.eprints.org/index.php?/archives/1061-.html> accuses
me of much conflation yet he himself conflates APCs and subscriptions when
commenting on double-dipping. APCs are not paying for the ‘same articles’
paid for by subscriptions. Publishers have always charged separately for
different services/products. For example, a medical journal may charge a
pharmaceutical company for reprints, advertising space and subscriptions.
These are priced separately and charged separately, and accounted for
separately in the publisher’s financial management of the title. The
pharmaceutical company does not demand that the cost of buying advertising
space is offset against any library subscriptions.*"

Bob Campbell defends double-dipping by citing journal charges for the
purchase of reprints, advertising and subscriptions. That's all fine.

But what we are discussing here is the cost of *publication*, not of extra
products or services.

Worldwide institutional subscriptions pay the cost of publication (in full,
and fulsomely). It is not at all clear what extra product or service is
being paid for when an author pays for hybrid Gold OA (for the paper he has
given the publisher, for free, to sell).

Of course it's an extra source of revenue to the hybrid Gold publisher to
force the author to pay that extra money (for whatever it is that they are
paying for). And let there be no doubt that the payment is indeed
*forced*(if the hybrid Gold publisher embargoes Green). Is the extra
"service,"
then, *exemption from the publisher-imposed Green OA embargo*?

(Note: If the publisher is among the
60%<http://www.sherpa.ac.uk/romeo/statistics.php> who
endorse immediate Green OA, then none of my objections matter in the least,
and I couldn't care less if the publisher earns some extra revenue from
those authors who are silly enough to pay for hybrid Gold OA when they
could have had the same, cost-free, by just providing Green OA.)

For the publisher who embargoes Green and then pockets the extra revenue
derived from hybrid Gold, over and above subscriptions, without even
reducing subscription charges proportionately, is indeed charging twice for
publication, i.e., double-dipping (and offering absolutely nothing in
return except *freedom from the publisher's own Green OA embargo*).

Subscriptions pay the cost of publication. Print reprints are an extra
product. And adverts are an extra service. But hybrid Gold OA is merely
fool's gold, if paid unforced. -- And if forced by a publish embargo, there
is a word to describe the practice, but I will not use it, as a publisher
has already once threatened to sue me for libel if I do… So let's just call
it double-dipping, with no extra product or service...

*Stevan Harnad*
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