'STOP THE HATRED' CAMPAIGN UNLEASHED ...240 cinema halls, all television channels, and many radio stations
A campaign comprising a series of public service messages against communalism, for television and cinemas, featuring several stars and personalities including Amitabh Bachchan, Sachin Tendulkar, Aamir Khan, Zakir Husain, M.F. Husain and several others has been released all India recently. The campaign has been conceptualized and produced by Rohena Gera with funding from Bajaj Auto Pvt Ltd. There are four 30-second spots that will be on all terrestrial and satellite channels that are members of the Indian Broadcasting Foundation. That includes Doordarshan (the messages are already playing), Star, Zee, Sony etc. There is also one 50-second message already showing in 240 cinemas nationwide, as well as a series of 20-second radio spots that will be on several radio stations, including WIN 94.6, shortly. Apart from this the campaign aims at reaching the Indians outside the country through its website www.stopthehatred.com "The goal of this campaign is to counter the hate propoganda that is being disseminated so efficiently throughout the country. The point is not be controversial or to fight any political party or personality but to simply reach out to the people and try to stop this epidemic of hatred. Today, Indians-men and women, old and especially young-need to hear that we are one people, and that most of us can and do live as one," says the 29-year-old Rohena who had the vision to do a campaign like this as an individual, inspite of not being associated with any group, trust or NGO. "I want to emphasize that there is no financial gain to anyone from these commercials," says Rohena. The only body credited on the television series is the Indian Broadcasting Foundation, a non-profit organization. Bajaj Auto has given a donation to cover production costs, but their logo is not on the campaign. There is no branding, sponsorship or banner attached to the series. The only people who will benefit from these messages are the audience. In order to communicate this message Rohena has shot with several Indian icons who, in their personal and professional lives, are truly secular. "The point is to reach out to people and say that we can and do live as one. You do... because in all likelihood, whatever community you belong to, you love Amitabh and Aamir, or cheered for Yuvraj and Kaif, or have sung along with Javed Akhtar's lyrics in Lata Mangeshkar's voice... So, why the hypocrisy?" feels Rohena. Rohena is currently working on her first book, a work of fiction set in Bombay, as well as on a film script. LIST OF PERSONALITIES FEATURED IN Stop the Hatred: 1) Amitabh Bachchan 2) Sachin Tendulkar 3) Zakir Husain 4) Aamir Khan 5) M.F. Husain 6) Ashutosh Gowariker 7) Mamooty 8) Aparna Sen 9) Shabana Azmi 10) Akshaye Khanna 11) Fardheen Khan 12) Abhishek Bachchan 13) Tabu 14) Raveena Tandon 15) Harbhajan Singh 16) Anupam Kher _____ "PUKAR @ IndyMedia" is an information service managed jointly by PUKAR and the Bombay Independent Media Centre (IMC), and is broadcast on e-mail through the Bombay IndyMedia list-serv. It purpose is to disseminate news, opinions, articles, and information about events in Mumbai, and serve as a networking tool for activists, journalists, students, media makers. Posting and forwarding of information by PUKAR @ IndyMedia does not construe any connection with, or endorsement by either PUKAR or the Bombay IMC of the groups, organisations or individuals from whom the messages have originated, unless otherwise mentioned. To join the Bombay IndyMedia list-serv, please visit http://lists.indymedia.org/mailman/listinfo/imc-mumbai. To post information directly to the network, please send your e-mails to <[EMAIL PROTECTED]>. For more information, kindly contact: PUKAR (Partners for Urban Knowledge Action & Research) P.O. Box 5627 Dadar, Mumbai 400014, India E-Mail <[EMAIL PROTECTED]> Phone +91 (022) 2077779, +91 98200.45529, +91 98204.04010 Web Site http://www.pukar.org.in =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-W-E-B---S-I-T-E-=-=-= To Subscribe/Unsubscribe from GoaNet | http://www.goacom.com/goanet =================================================================== For (un)subscribing or for help, Contact: [EMAIL PROTECTED] Dont want so many e=mails? Join GoaNet-Digest instead ! =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= Help support non-commercial projects in Goa by advertizing!! * * * * Your ad here !!
