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Documented by Goa Desc Documentation Service
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CRISIS IN TOURISM
Editorial in Herald
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At a symposium held on Saturday, the hospitality segment of the hotel industry
acknowledged that most hotels, particularly the starred ones, were facing a 
severe crisis.
It was also admitted that one of the major reasons for the crisis is the 
savage undercutting
that goes on routinely. It is no secret that hotels in the State, including 
the starred ones,
sell their rooms at much less than even the rack rates. Presumably, the 
rationale is that
it is better to get some revenue than none at all. There are starred hotels 
in the State
who manage to achieve respectable rates of occupancy even in the lean season.
But they pay a very heavy price for it. Because if they let their tariffs 
fall below
a certain level, they will obviously not be able to generate the minimum 
revenue
even to meet the debt obligations.

Far more seriously, it means in the long term they will not be able to 
maintain the minimal
standards required and expected of a starred property. Tour operators and 
travel agents
have also historically been accessories or even the main culprits in 
devaluing the brand equity
of Goa. When the charters began the tour operators played the hotels one 
against the other
to drive down charter rates. So much so, the distinction between the star 
categories
has virtually vanished. The 9\11 syndrome only aggravated matters. In fact, 
post bombing
of the World Trade Centres, it was the Taj Group of hotels in the State 
which pressed
the panic button.

Obviously, the starred and non starred hotels cannot sustain themselves on 
the tariffs that
they offer. Part of the problem is that there has never been any kind of 
unity among the hoteliers.
At no stage, have even the hotels in the five star segment, come together 
to agree on a ceiling
to the bottomless under-cutting war. The fact that the hospitality industry 
is now in a precarious
state is now being belatedly acknowledged. Worse, there is no agreement on 
is the solution.

The government's stand is that hotels in the State are over priced compared 
to other comparable
tourists destinations outside the country. At the symposium in fact the 
Chief Secretary urged
the hotel industry to do as a policy what there were doing under distress. 
Bring down their tariffs
at reasonable levels. The hospitality industry is not however willing to 
make any such formal
commitment. Instead, the industry is seeking more concessions. Anju Timblo 
of Cidade de Goa
in fact made a very forceful plea for treating the hotel establishments as 
export houses pointing out
to the foreign exchange earned by them.

The problem is that given the size of Goa and its infrastructural 
constraints, we had reached the end
of our tourism holding capacity probably five years ago. Though it was 
clear that there would be a major
crises if more hotels were allowed to come up, nothing was done to stop the 
mindless expansions.
Absurdly enough, even as the starred hotels are engaged in a grim struggle 
to survive, half-a-dozen
new five star luxury hotels are due to come up with the property at 
Canacona expected to open
in November.

Everyone seems to agree that there is a need to stem the flood of cheap, 
cut-rate foreign tourists
and shift to at least the middle end of the charter market, if not the high 
end.But this cannot happen
unless the hotels tell the tour operators that they will not slash their 
tariffs beyond a point.
The other problem of course is the abysmal infrastructure. The government 
may huff and puff and
boast about the initiatives it has taken and proposes to take to improve 
the infrastructure.
The grim ground reality is that there is not a machinery in place even to 
keep the beaches clean.
The government may come up with elaborate schemes to collect garbage, but 
there is no waste
management infrastructure or even the ghosts of a plan. Recently as part of 
its drive against plastic
wastes in the coastal belt a large amount of plastic bags were seized.The 
government is stuck
with them as it does know how to dispose off the material it has seized.

In the high density coastal belts there are not waste treatment plants or 
even an.Even some of the
starred hotels have been guilty of dumping their wastes in their 
neighbours' properties. Since there
is no underground sewage system in large parts of the state even the 
starred hotels depend on soak pits.
The airport is still primitive by international standards. Public private 
transport in the State continues
to be abysmal. Though there is a super abundance of tourist taxis, the 
government has not been
able to regulate or discipline them because of political compulsions.

We have reached the limits of our holding capacity, our focus should be on 
value addition
by re-engineer the mix or adding value to the tourism product.

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HERALD  17/9/02  page 6
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GOA DESC RESOURCE CENTRE
Documentation + Education + Solidarity
11 Liberty Apts., Feira Alta, Mapusa, Goa 403 507
Tel: 252660 mailto:[EMAIL PROTECTED]
                       website: www.goadesc.org
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Working On Issues Of Development & Democracy
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