Headline: A Resort in India Becomes Family Friendly
By JAMES BROOKE

Source: New York Times 22 June 2003. http://www.nytimes.com


FORT AGUADA, Goa

WITH the old red stone ramparts of a Portuguese fort rising in the
background, an Indian family gathered tentatively at the edge of the Arabian
Sea. Intrigued by the novelty of ocean waves, two young girls skipped back
and forth, until a rogue wave finally caught them and soaked the hems of
their saris.

Goa, a stop on the hippie trail in the 1960's, then a winter destination for
discount charter jets filled with Europeans, still attracts about 10 percent
of the 2.5 million people who visit India annually. But now, in a new twist
for a land long associated with sin and sand, this Rhode Island-size state
on India's southwest coast is becoming a well-behaved family destination,
attracting India's expanding middle class.

Since 2000, the number of foreign visitors to Goa has dropped by 7 percent,
to 272,000, while the number of "domestic" visitors has jumped by 36
percent, to 1.3 million.

"With all the publicity they made in India, Goa is attracting a new class of
people," Herman Kuhne, a Swiss resident, said on a recent night at Britto's
Restaurant on Baga Beach, where he was the lone European, surrounded by
about 20 tables of Indian families. "Last December, this road was totally
blocked with cars from other states."

Cajie Britto, owner of this seafood landmark, said that after the European
charter jets stop coming in mid-April, Goa's hotels fill with Indians on
summer school holidays.

With many shops, inns and restaurants closing in the off season, Goans may
still harbor the stereotype that European tourists spend more than Indians.

"The tourism industry is slow to realize that the future of tourism in Goa
is Indian," said Claude Alvares, an environmentalist here. "The British
fellow counts his paise and argues over a 10-rupee bottle of water. The
Indians come down from Bombay. They don't look at the price sheets. They
just say they want this or that." Antonio Sousa, chancellor of the
Portuguese consulate, said of the deeply discounted European charters: "For
a taxi driver in Stockholm, it's cheaper to come down here in January than
to keep the heat on at home."

The season of Northern Europe's sunburned-pink tribe, largely British, runs
from May through October. While Europeans account for two-thirds of foreign
visitors, North Americans account for only 4 percent, or about 10,000 a
year.

The off season provides a more Indian experience. The same beaches that were
covered in January with nearly naked Europeans are covered in May with
decorously attired Indians, often in saris, shirts or long pants. On a
recent Sunday afternoon in Old Goa, at the 16th-century Basilica of Bom
Jesus, clouds of Hindu women in saris floated among the twisted Bernini
columns, sometimes pausing to pray before the gilded nave or before the
450-year-old remains of St. Francis Xavier, encased in a glass tomb.

This year, the Hyatt and the Radisson have opened hotels in Goa, joining
InterContinental and Marriott. With 2,000 hotels, inns and
bed-and-breakfasts offering 33,000 rooms in India's smallest state, Indian
tourists will be the key for Goa's reaching its goal of 50 percent expansion
of tourism by 2006, N. Suryanarayana, state tourism director, said in an
interview.

Goa is getting some of the world's newest tourists. Last year saw the first
groups from China and 10,000 Russians on charter flights from Moscow.

But in the last two years, foreign arrivals have been cut by 10 percent and
air charter by one-third by European fears of terrorism, although no
terrorist attacks have been recorded in this state, where the population is
largely Hindu or Catholic. Just as some Europeans decided to stay home, some
Indians decided to travel domestically.

"Indians who used to travel to Britain and Europe have also stopped
traveling overseas," said Atul Lall, manager of Fort Aguada Beach Resort,
part of the Taj chain. Year round, Indians now account for 60 percent of
guests at this five-star resort, up from 40 percent five years ago, he said.
"Our Indian numbers have picked up quite a bit, compensating for the drop in
foreigners."

Indians' discovery of Goa is also a function of the mathematics of a growing
middle class. Only 20 percent of Indians may be able to afford a vacation in
Goa. But 20 percent of one billion people is 200 million. In late May, New
Delhi travel agencies were offering three-night hotel and air packages to
Goa for as little as $360 a person.

Transportation plays a role. Naturally isolated by mountains to the south
and the east, bowl-shaped Goa and its 60 miles of smooth beaches survived as
a little-known Portuguese enclave for 451 years. After India "liberated" Goa
from Portuguese colonial rule in 1961, Indians were slow to discover Goa.
Access from Bombay, the nearest major city, took about 14 hours, whether by
road, rail or boat. But five years ago, the Konkan Railway came through here
from Bombay, about 375 miles to the north. Using this new, largely coastal
route, rail travel time was cut to eight hours. In a new step,
"Superexpress" service is to start this month, cutting train travel time to
four and a half hours.

With the new domestic connections, more and more affluent Indians are
planning to retire in Goa, which was ranked in mid-May by India Today
magazine as "India's best state" for several indicators, including health
care.

"A lot of people from Delhi, Bombay and Calcutta are coming here, buying
holiday homes, retirement homes," said Dean d'Cruz, an architect who
specializes in restoration of colonial-era Portuguese houses. "Goa could
become the Florida of India."
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