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http://fortune.com/2014/08/14/this-pope-means-business/

The wildly popular Francis is more than a pontiff of the people. He’s an elite 
manager who’s reforming the Vatican’s troubled finances.The new pope wanted to 
talk about money. That was the message that went out to a group of seven 
prominent financiers—major Catholics all—from around the world in the summer of 
2013. Barely five months after the shocking resignation of Pope Benedict XVI, 
Pope Francis had summoned them to assemble at the seat of holy power, the 
Vatican. They knew their general assignment: to create a plan to restructure 
the Vatican’s scandal-plagued finances. And like Catholics everywhere, they 
knew that Francis had already signaled that he was a new kind of pontiff, a 
“people’s pope” who championed charity and tolerance over dogma. Still, they 
didn’t know what to expect when they arrived at the Vatican for a meeting with 
the pope on the first Saturday in August. How interested was he in finance, 
really? And how serious was he about changing business as usual inside the 
Vatican?A major hint came from a change in tradition upon their arrival: The 
visitors didn’t report to the Apostolic Palace, the Renaissance showplace where 
for centuries past popes had received visitors in high style. Instead they 
entered Vatican City on the other side of the colonnade of St. Peter’s Square 
and took a 150-yard stroll through the hilly enclave to the new pope’s place of 
business—Casa Santa Marta, a five-story limestone guesthouse that could be 
mistaken for a newish hotel. There they were ushered into a nondescript meeting 
room on the first floor with no paintings or religious ornaments and took their 
seats around a conference table. The members—including Jean-Baptiste de 
Franssu, ex-chief of asset-management giant Invesco in Europe; Jochen Messemer, 
a top executive at ERGO, a large German insurer; and George Yeo, former foreign 
minister of Singapore—chatted nervously as they waited.After 15 minutes, Pope 
Francis entered the room—and got right down to business. Attired in a simple 
white cassock and plain metal cross, he took his place standing at the head of 
the table. With little preamble, he began outlining his strategic vision, in an 
approach described by one participant as “highly managerial.” Speaking in 
fluent Italian and taking frequent pauses while a translator repeated his words 
in English, the pope explained to the group that for his spiritual message to 
be credible, the Vatican’s finances must be credible as well. After centuries 
of secrecy and intrigue, it was time to open the books to the faithful. Strict 
rules and protocols must be adopted to end the cycle of scandals that had 
plagued the Vatican in recent years.An aerial view of St. Peter’s Square in the 
Vatican, a sovereign nation ruled by the Pope and located on 110 acres in the 
heart of RomePHOTOGRAPH BY MASSIMO SESTINI/POLIZIA DI STATO—REUTERSFrancis 
declared that sound financial management was a pillar of his greatest mission: 
aiding the poor and underprivileged. That mission was endangered by volatile, 
unpredictable budgets that careened from modest surpluses to steep deficits. 
The Vatican’s inept practices had inhibited giving, he explained, and had to 
stop. “When the administration is fat, it’s unhealthy,” he said. Francis wanted 
a leaner, more efficient Vatican administration that would be solidly 
“self-sustaining.” That, he said, would free up more money for his charities. 
“You are the experts,” the pope said, “and I trust you. Now I want solutions to 
these problems, and I want them as soon as possible.” With that, Francis left 
the group to figure out the details.There was no ambiguity about the job ahead. 
“The Holy Father’s message was crystal clear: ‘Let us make money to go to the 
poor,’” recalls Joseph Zahra, chief of the panel, a pontifical commission known 
by its acronym, COSEA. Zahra, a former chairman of the Bank of Valletta, 
Malta’s largest bank, says of Francis: “In finances, he’s not a micromanager 
but an inspirational leader.”As the spiritual shepherd of the world’s 1.2 
billion Roman Catholics, Pope Francis, 77, has already done more in 18 months 
to energize the church and burnish its image than anyone has since the heyday 
of John Paul II in the mid-1980s. What’s far less appreciated is his intense 
engagement—and astounding success—in overhauling the Vatican’s finances and 
pushing the adoption of modern practices it had resisted for decades. “The 
changes are massive,” says René Brülhart, chief of the AIF, the Vatican 
equivalent of the Securities and Exchange Commission. “Now a clear game plan 
has been put in place, and we’re really part of the international 
community.”The past 15 years have been a time of turmoil and decline for the 
church. It has suffered blow after blow to its image, from the pedophilia 
scandals that have plagued it for over a decade to the recent “Vatileaks” 
affair, in which Pope Benedict’s butler smuggled letters to the press that 
warned the pontiff of corruption and cronyism in the Vatican. The church has 
often promoted issues that tended to divide Catholics more than unite them. And 
the backlash made Rome look defensive, as many bishops and cardinals viewed 
their role as defending Catholic doctrines against a hostile culture of 
secularism.Before Francis’s arrival, attendance at mass was declining and the 
recruitment of priests and nuns had plateaued. The difficulties extended to 
fundraising. “The church was underperforming for years in raising money, and it 
started with the pedophilia scandals,” says Kerry Robinson, executive director 
of the National Leadership Roundtable on Church Management, an organization 
that advises parishes and dioceses on financial management.By contrast, 
Francis’s upbeat, quotable approach and emphasis on charity over doctrine have 
quickly made him perhaps the most talked-about and admired person on the 
planet. (Fortune named him No. 1 on its World’s Greatest Leaders list earlier 
this year.) His famous “Who am I to judge?” declaration on homosexuality 
distanced him from Benedict’s severe criticism of gays. Francis could be called 
the first modern pope. His Twitter account, @Pontifex, boasts 4.3 million 
followers in nine languages. And his message is universally appealing: The 
paramount duty of the church and its faithful is to aid those in need.Although 
it’s too early to make a definitive judgment, the “Francis effect” appears to 
be reversing the church’s fortunes. Mass attendance is surging in Italy, for 
instance. The Jesuits, Francis’s religious order, are seeing more inquiries 
about priestly vocations. And donations are on the rise at dioceses around the 
world.Francis, kissing an ailing child during a church visit in Romein March, 
is seen as a “people’s pope.”PHOTOGRAPH BY STEFANO RELLANDINI—REUTERSWhat has 
been less appreciated by outsiders until now is the pope’s elite managerial 
skill set. Like a great CEO, he has the ability to set a strategic vision, then 
choose and motivate the right people to make it work. His rapid overhaul of the 
Vatican’s finances is both one of the most unusual case studies in the annals 
of business and one ofthe more instructive.Francis was elected with a mandate 
for reform. After Pope Benedict, on Feb. 28, 2013, became the first pontiff in 
six centuries to resign, the 115 cardinals who assembled to pick his successor 
held eight days of meetings, or “general congregations,” to discuss the 
priorities for the next pontiff. Benedict had been considered a brilliant 
theologian, but he was no manager. Cardinal after cardinal expressed outrage 
over reports of the overpriced, no-bid contracts handed to officials’ friends 
in Italy and the criticism of the Vatican bank’s disclosure policies by the 
Italian government. The feeling was that the next pope should be someone with 
the leadership skills to bring professional management to a clubby bureaucracy 
that was expert in blocking change.As an outsider who had expressed contempt 
for the Vatican’s status as an insular “royal court,” Jorge Mario Cardinal 
Bergoglio, then archbishop of Buenos Aires and a native of Argentina, was the 
overwhelming choice. Pope Francis—the first pontiff to take the name of Saint 
Francis of Assisi, patron saint of the poor—came in with a plan. His central 
idea was revolutionary: Money matters are not a core competency of the clergy, 
as the record shows. So he began replacing the old guard of cardinals and 
bishops with lay experts who are now largely setting strategy, heading 
regulatory oversight, and running day-to-day operations.Indeed, Francis has 
brought in some of the biggest brand names in the world of business. KPMG is 
implementing uniform, internationally accepted accounting standards to replace 
the Vatican’s previous crazy quilt of bookkeeping. EY (the former Ernst & 
Young) is scrutinizing management of the Vatican’s stores, utilities, and other 
municipal services. Deloitte & Touche now audits the accounts at the Vatican 
bank. And Spencer Stuart has recruited top management talent from around the 
globe. Heading the effort to restructure media operations, assisted by McKinsey 
& Co., is Lord Christopher Patten, a former head of the BBC and the last 
British governor of Hong Kong.When Pope Francis puts a cardinal in charge of 
something, the choice is typically an outsider. His most important appointment 
so far, either lay or religious, is Cardinal George Pell, an Australian whom he 
recruited from the archdiocese of Sydney. Pell now heads the newly formed 
Secretariat for the Economy, and Pope Francis has granted Pell power over 
finances that no official has remotely held before. He’s responsible for 
setting and enforcing all budgets and managing all investments. The son of a 
heavyweight boxer, Pell, 73, is an imposing figure who is short on niceties and 
brutally frank about the necessity to radically pare costs.Cardinal George Pell 
(center), with new Vatican bank president Jean-Baptiste du Franssu (left) and 
outgoing president Ernst von Freyberg, is the pope’s chief of economic 
affairs.PHOTOGRAPH BY TONY GENTILE—REUTERSPope Francis has a complex but 
pragmatic view of money. “Money is useful to carry out many things, for works 
to support humanity,” he has said. “But when your heart is attached to it, it 
destroys you.” His humble lifestyle follows those precepts. He resides in a 
one-bedroom, second-floor suite in Casa Santa Marta overlooking the entrance. 
(Benedict, the former pope, lives nearby in a converted monastery called Mater 
Ecclesiae and occasionally sends Francis notes with feedback on his 
interviews.) Visitors say the pope’s lights go on at 4:30 a.m. He’s frequently 
spotted in the buffet line, tray in hand, at the Santa Marta dining room, where 
the cuisine isn’t fancy—it offers a choice of two main courses for lunch and 
dinner, and features Italian specialties such as pasta con pomodoro and pollo 
arrosto. He takes no holidays, explaining that if the poor can’t take 
vacations, why should he?The pontiff does not talk about balance sheets and 
cash flow. He leaves the numbers to the experts. His forte is leadership. Like 
any good chief executive, he knows that the culture of an organization is 
established at the top. And he is always well prepared. “He has five or six 
sources of information on every subject,” says Austen Ivereigh, author of a 
forthcoming biography of Francis, The Great Reformer. “It’s impossible to 
hoodwink him.” By getting the views of many participants—both Vatican officials 
and lay advisers—in all of his reform initiatives, the pope quickly determines 
if his instructions are being implemented or blocked by the old guard. If he 
sees resistance from old-school directors, he’ll quickly make changes, as when 
he replaced the entire board of the AIF, the financial regulator.One of his 
rules is that big donors and companies that do business with the church should 
get no special treatment. Before he took charge in Buenos Aires, the 
archdiocese was a large shareholder in Argentine banks, and the banks regularly 
granted their ecclesiastical investor loans on easy terms. As cardinal, Francis 
denounced the arrangement as a blatant conflict of interest and sold all the 
archdiocese’s bank holdings. He also refused to attend fundraising dinners, 
usually regarded as one of a cardinal’s top jobs. His aversion to catering to 
the wealthy didn’t stop with his ascension to the papacy. It’s a Vatican 
tradition that the Secretariat of State, which receives donations from the rich 
on the pontiff’s behalf, would reward big donors by arranging special audiences 
and masses with the pope. Pope Francis ended the practice.Pope Francis is a 
strong believer in workers’ rights. But that view is highly nuanced. He has 
famously denounced the excesses of capitalism and firmly believes that the rich 
get too much from the market economy while regular workers often don’t receive 
enough. In contrast to his readiness to ax high-ranking officials who block his 
agenda, he doesn’t believe in firing rank-and-file employees. But he despises 
waste and inefficiency, and he thinks the Vatican can run better with fewer 
employees.The catholic church is highly decentralized financially. In terms of 
money, the Vatican basically stands on its own. That’s a major reason its 
finances are far shakier and its wealth is much more modest than its image of 
sumptuous wealth. The church is divided into three branches: the Vatican, the 
religious orders, and the dioceses. Each maintains separate finances. In fact, 
the Vatican has no official claim on or access to the wealth of the two 
branches that it oversees. The members of the 296 religious orders and 
congregations are priests, nuns, and brothers who specialize in education (the 
Jesuits), missionary work (the Missionary Sisters of the Sacred Heart of 
Jesus), and helping the poor (Franciscans). Frequently, regional units within 
the orders control their own finances.The dioceses are where the Catholic 
Church meets Main Street. The more than 2,800 dioceses, each headed by a bishop 
or an archbishop, supervise the networks of parishes from Lagos to Manila to 
Detroit where Catholics attend mass, get married, and send their children to 
the 95,000 elementary schools. Each diocese is a separate corporation with its 
own investments and budgets, including the metropolitan archdioceses. The 
dioceses do send substantial amounts of money to the Vatican each year, but 
most of it is earmarked for either missionary work or the pope’s charitable 
giving. The funds sent to support the Vatican’s operations are important but 
account for around 4.5% of total revenues.Since the church contributes only 
modestly to funding its operations, the Vatican must generate substantial 
income on its own and supplement that income with a steady flow of donations 
from the faithful. The Vatican serves two functions. First, it is a fully 
sovereign, independent nation with its own laws, courts, stores, security force 
of gendarmes, and an “army” of 110 ceremonial Swiss guards. Cloistered behind 
40-foot stone walls in the heart of Rome, the Vatican is the smallest nation on 
the planet. It occupies just 110 acres—or one-eighth the size of Manhattan’s 
Central Park—and is home to just 837 citizens. The Vatican has no legislature; 
the pope, the world’s last absolute monarch, can unilaterally announce new 
laws, create or eliminate departments, and hire and fire as he pleases. Any 
money the Vatican generates in excess of its expenses can be used at the 
discretion of its ruler, the pope.The Vatican’s second and principal function 
is its role as the hierarchy of the church. The pope heads a large bureaucracy 
called the curia, which exercises a wide range of power and provides advice and 
assistance to the church at large. The curia’s most powerful bodies are nine 
congregations, each headed by a cardinal, that resemble the U.S. government’s 
cabinet departments. One congregation, for instance, appoints the world’s 
almost 3,000 bishops. Another does the detective work needed to name new 
saints.THE CHURCH’S THREE PILLARSThrough the pope the Vatican establishes and 
enforces doctrine for all parts of the Catholic Church. But the other 
branches—the dioceses and religious orders—are financially independent. Each 
contributes money to the Vatican’s budget.For financial purposes, the Vatican 
operates two quasi-independent entities, one for each of its two functions: 
operating as a nation and serving as the sprawling staff that supports the 
pope. The city state, or governorate, operates the Vatican’s commercial 
services. It resembles a medium-size municipal government. The city state has 
excellent sources of revenue. It garners about $130 million a year, and rising, 
from the thriving Vatican museums, home of Michelangelo’s Sistine Chapel. And 
each year tourists purchase around 2.2 million euro-denominated collector coins 
at its gift shops.Last year the city state spent around $332 million and 
collected $377 million, for a “profit” of $45 million. It posts substantial 
surpluses most years. But that money usually isn’t available to fund the 
struggling part of the Vatican. The governorate frequently uses its excess cash 
to bolster the underfunded pension plan and needs to accumulate reserves to 
expand the museum and refurbish buildings.The problem resides in the curia, 
officially known as the Holy See. The Holy See consists of many sections that 
spend heavily but offer little or no income. Vatican Radio, which broadcasts 
the pope’s readings and masses, as well as the Vatican’s news, has 330 
employees and spends $37 million a year yet collects less than $1 million in 
advertising. Its deficit is so deep that the city state now covers half the 
shortfall. Operating the embassies, called apostolic nunciatures, in 113 
nations runs over $30 million.Almost two-thirds of the Holy See’s budget goes 
to paying salaries, benefits, and pensions for its 2,886 employees. (Including 
the city state, the Vatican has a workforce of 4,822.) The Vatican pays 
relatively low wages but offers generous health and retirement benefits. 
Cardinals and bishops at the congregations and councils often toil for as 
little as $46,000 a year, though their housing is heavily subsidized. The rank 
and file, including nuns and priests, are also paid below market, but make it 
up in benefits. The average salary for lower- to mid-level workers is around 
$28,000 a year. That’s about 25% less than the $37,800 average for Italian 
workers with similar private sector jobs. But keep in mind that Vatican 
employees pay no income taxes. Today around three-quarters of the Vatican’s 
employees are lay workers, vs. less than half 25 years ago. Vatican lay 
employees have jobs for life, and virtually no one leaves before retirement 
age.For 2013 the Holy See posted revenues of $315 million and expenses of $348 
million, for a $33 million deficit. Since 2007 the total shortfalls have 
totaled $56 million. Those figures actually understate the size of the Holy 
See’s financial problems. The current spending number is due to rise sharply 
for a pressing need: taming big pension liabilities. It’s a problem the Vatican 
shares with virtually every Western economy. The Vatican inaugurated a generous 
defined-benefit pension plan in the early 1960s but didn’t have an actual 
pension fund until three decades later.THE VATICAN’S ASSETSPartial view of the 
Sistine Chapel fresco by Michelangelo.PHOTOGRAPH BY STEFANO 
RELLANDINI—REUTERSThe Vatican is often assumed to possess great wealth, but if 
it were a company, its revenue wouldn’t come close to making Fortune 500. Its 
total operating budget is about $700 million. in 2013 it posted a small overall 
surplus of $11.5 million. The Vatican’s most valuable assets—some of the 
world’s great art treasures—are virtually priceless and not for sale. A 
breakdown of major holdings:Investments: Portfolio of stocks, bonds, and gold 
worth $920 million.Real estate: Holdings have an estimated value of $1.35 
billion,including some 2,000 apartments, mostly in Rome.Vatican Bank: Book 
value of $972 million.Art collection: Worth untold billions. The Vatican’s 
museum brings in $130 million a year in revenue. Treasures include the Sistine 
Chapel frescoes by Michelangelo (above); “Saint Jerome in the Wilderness,” a 
painting by Leonardo da Vinci; “Deposition From the Cross,” a painting by 
Caravaggio; a letter from Marie Antoinette en route to the guillotine; and the 
papal bull excommunicating Martin Luther.The pope’s strategy for addressing 
both spending and pension issues is to gradually shrink the Vatican workforce 
through attrition and raise more money to maintain the benefits. In February of 
2014 he imposed a hiring freeze and also stopped formerly generous overtime 
payments. The plan is to move existing employees from overstaffed congregations 
to growth areas, such as financial management, without replacing those who 
depart.The Vatican’s pension plan guarantees retirees 80% of their final 
salaries after 40 years of service, and as noted, few employees leave before 
retirement. That’s a big premium over the “replacement rate” in Italy of around 
72%. But Pope Francis is explicit about providing better pensions than those in 
Italy. The challenge is filling the huge shortfall in the pension fund. The 
Vatican is guaranteeing some 1,750 retirees—plus current workers who have paid 
into the fixed-benefit plan for years—big pensions for decades to come. Right 
now those future payments far exceed the amount the current fund can possibly 
generate in income.According to a Vatican insider, the pension fund is short by 
“a few hundred million dollars.” The Vatican has been making minimal 
contributions to the fund for years, and employees kick in just 6% of their 
salaries. Cardinal Pell says that retirement benefits are safe for now but that 
the Vatican needs to heavily restock its pension reserves in the years to come. 
The Vatican could be obligated to contribute another $30 million or $40 million 
a year for a decade or more to build a fund large enough to pay future pensions 
from its investment returns.The other major problem facing the Holy See is that 
its revenues from investments—almost half of its total—are unpredictable, and 
returns are far lower than they should be. The Holy See does own one reliable 
source of profits, the Vatican bank, or IOR. The IOR (for, in Italian, 
Institute for Religious Works) regularly provides around $70 million toward 
operating revenues. Perhaps the most surprising feature of the Vatican’s 
finances is the extremely modest size of its portfolio of stocks, bonds, and 
real estate. The seed money for the Vatican’s investments came from a $92 
million settlement the Italian government provided in 1929, in compensation for 
its confiscation of the Papal States, covering much of central Italy, 60 years 
earlier.Today the Vatican holds some $920 million in stocks, bonds, and gold. 
Its gold reserves, on deposit at the U.S. Federal Reserve, now amount to just 
$50 million. The Vatican usually earns between $15 million and $25 million on 
its holdings, much of it stashed in money-market accounts and short-term 
government bonds. It also generates low returns on its extensive holdings of 
real estate, valued on the books at around $1.35 billion. Its principal holding 
consists of some 2,000 apartments, which are mostly in excellent locations in 
Rome, including the historic districts surrounding the Vatican and the 
bohemian-chic neighborhood of Trastevere.Most of the units, however, are rented 
to bishops, priests, and lay employees who pay minimal rent. For example, a 
prominent cardinal and other clergy pay token rent on a building with some 20 
apartments on the tony Via Carducci. It would generate over $1 million a year 
on the open market. Over the past several years the real estate portfolio has 
returned an average of about $33 million a year.Catholic foundations around the 
world actually pay a larger share of the Vatican’s operating budget than do its 
investments in real estate and securities. This giving is a crucial, unreported 
bulwark of the Vatican’s finances. Last year, by Fortune’s estimate, 
foundations donated more than $85 million toward the Holy See. The bounty comes 
from dozens upon dozens of charities, most of which pledge relatively small 
amounts. For example, the Legatus organization, a group of prominent Catholic 
business executives, pledges 10% of its annual dues to the pope, amounting to 
$500,000 a year.To turn the vatican into a consistent profitmaker, the new 
regime is counting on two institutions with the potential for big growth in 
earnings: the museums and the Vatican bank. “Those are the two main income 
sources for the future,” says Zahra, the Maltese adviser to the Vatican.The 
museums are the only branch of the Vatican run like a true business. This year 
the museum is on track to host 5.5 million visitors, or three times the figure 
30 years ago. It now ranks as the world’s fifth-most-visited museum, behind 
only the likes of the Louvre and the British Museum. Traffic this year has 
risen by 1 million visitors from 2013, largely because of the Francis effect. 
The Vatican museum famously boasts one of the world’s greatest collections, 
from its frescoes by Raphael to da Vinci’s painting “Saint Jerome in the 
Wilderness” to the ultimate trophy attraction, the Sistine Chapel. Cardinal 
Pell and the reformers want the Vatican to exploit its hidden treasures for 
additional profit. The goal is to use promotional campaigns and new exhibitions 
to push museum revenues far above the current $130 million a year.The Vatican 
bank is also a potential growth franchise. The IOR resembles a holy savings and 
loan. The basic purpose of the IOR is simple, and essential. The wealthy 
dioceses, religious orders, and Catholic charities collect huge sums each year 
destined for the developing world and deposit the funds in the Vatican bank. 
That money frequently comes in cash. The Vatican bank wires the funds to all 
corners of the developing world to build churches and schools, run hospitals, 
and pay priests and nuns. It’s also the everyday bank for Vatican employees. It 
has a single branch with eight teller desks, situated in a medieval Gothic 
prison built by Pope Nicholas V. Its ATMs, all in Vatican City, provide 
instructions in Latin. The bank’s basic business is highly profitable. Last 
year the IOR paid around 1% interest on its $3.1 billion in deposits and 
invested that money in government bonds at over 3.3%. That model generated 
“spread income” of over $70 million.Despite its simple mission, the Vatican 
bank has in the past found itself ensnared in scandal. Perhaps the most 
decisive transformation under Pope Francis is the remaking of the IOR from a 
near wreck to the useful institution it should be. Today it is central to the 
Vatican’s plans for financial growth.The Vatican bank’s recent troubles started 
in 2009. As an “offshore bank” outside the European Union, the IOR had no rules 
or protocols for combating money laundering. The Vatican was already using the 
euro but couldn’t sell large quantities of its own euro collectors’ coins, a 
potential source of revenue. So that year the Vatican signed a special monetary 
agreement with the EU that allowed it to offer those special coins in its gift 
shops. In return the Vatican agreed to follow the EU’s strict policies on money 
laundering and financing of terrorism.But the Vatican bank management was 
unprepared and unwilling to make the changes necessary to comply. Under Italian 
law, the IOR was not required to notify authorities of the identity of clients 
who transferred money to accounts in Italy. The system was ripe for abuse, and 
abused it was. When the authorities asked IOR officials to identify senders of 
money, the typical response was, “Our laws don’t require us to tell you.” The 
old guard in the bank adamantly opposed lifting the veil. But the Bank of Italy 
started pressuring correspondent banks in Italy to cease dealing with the IOR. 
In March 2012, J.P. Morgan Chase cut off business with the Vatican bank in 
Italy, and then worldwide. Nine months later the Bank of Italy declared that 
the IOR was failing to comply with international anti-money-laundering lawsand 
forced all banks in Italy to close their IOR accounts.By early 2013 the IOR was 
on the verge of collapse.Francis empowered two key officials to clean up the 
mess. The first was Brülhart, the head of the AIF. A Swiss lawyer who had 
previously headed an anti-money-laundering initiative in Liechtenstein, 
Brülhart is an uncommonly glamorous figure in the Vatican hierarchy. Nicknamed 
“the Vatican’s James Bond,” Brülhart, 42, sports a perfectly groomed 
black-stubble beard and beautifully tailored three-piece suits. Brülhart’s 
group, the AIF, was charged with both monitoring the IOR for suspicious 
transactions and making the Vatican comply with all EU and other multinational 
regulations.Brülhart at first faced stiff resistance from the powerful 
Secretariat of State. The secretariat had the authority to veto any agreement 
for exchanging information with a foreign government. Those covenants were 
crucial to Brülhart’s efforts. Last December, Francis canceled that authority, 
giving Brülhart free rein. Then, in June, the pope fired and replaced the AIF’s 
entire board.The second key reformer was Ernst von Freyberg, who was named head 
of the IOR in its darkest days in early 2013 by Pope Benedict—and started the 
day the pope officially resigned. Von Freyberg hired Promontory Financial 
Group, a compliance and auditing firm based in Washington, D.C., to review 
every one of the bank’s then 19,000 accounts. He ended up shuttering 755 
accounts held by outsiders, containing over $250 million. He also published two 
extremely thorough annual reports, the first publicly released financial 
statements in the IOR’s history. Von Freyberg resigned in July to return to his 
family shipping business, but his achievements are respected by bankers 
worldwide.Cardinal Pell has original ideas on how the IOR can generate more 
revenue. And get this: The Vatican is now in the institutional money-management 
business. With the pope’s blessing, Pell is gathering all Vatican investments 
into a newly created unit called Vatican Asset Management, or VAM. It’s headed 
by de Franssu, the former mutual fund executive whom Francis has named to head 
the IOR.Pell and de Franssu figure that dioceses and religious orders, 
especially in poor countries, sorely need professional money management and 
will relish entrusting their nest eggs to VAM. The plan is for VAM to 
distinguish itself as a specialist in so-called ethical investing, which will 
align with the church’s values and those of its clients. As VAM gathers in 
billions in assets to manage, it should throw off millions in annual fees. “The 
future of the IOR is asset management,” declares Pell.Pell meets with Pope 
Francis once every two weeks at Casa Santa Marta to brief him on the progress 
being made by their handpicked team of financial experts. He describes the pope 
as a good example of the “old-style Jesuit” who “knows which way is up” and 
asks the right questions. To serve his higher calling as a pope of the people, 
Francis knows, he must continue to keep one eye on the bottom line.Additional 
reporting by Anna ArtymiakThis story is from the September 1, 2014 issue of 
Fortune.


                                                                                
                                          

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