St.Xavier's College, Mapusa today kicked off its two-day seminar on
Convergence Technology and its impact on media. The well-attended seminar
saw speakers from diverse cultures and backgrounds present their views on
the changing role of media today. The Chief Guest for the day was the
President of St.Bernard University, Sao Paulo. Dr.Marcio Moraes, in his
address, spoke about the progress in the communication industry, emphasizing
on the digital revolution and its consequences.

The Keynote address was delivered by the South Asia Bureau Chief, Voice of
America, Mr.Steve Burman. In his speech, he asserted that the issue of
convergence technology and its impact on media is not a new one, but one
that has been debated for almost a century. He cited examples of the
telegraph and telephone, the inventions were also met with widespread
skepticism by those with vested interests. He asserted that, in the new age
of media, Content is King. Quality and quantity is vital for all fields. He
also said that in a fast world, delivering the goods in a timely fashion is
imperative. He also commented on India's obsession with Bollywood and
cricket, and noted that entertainment-based news is now prevalent, rather
than that with political and social significance. He also compared the
dearth of relevant news to a transportation system devoid of vehicles.

Following the keynote was a discussion on Digital technology in Journalism,
moderated by GT editor, Mr.Derek Almeida. First to speak was Rediff editor,
Mr.Prem Paniker. He maintained that convergence is a fact of life for
journalists, and knowledge of the operation of relevant technology is
essential. He also said to students that it is no longer enough just to
report something, but find the best medium for doing so. He reiterated that
a journalist has to work in multiple media , thus pushing the culture of
divergence towards convergence. He also spoke about tactical journalism,
where ties are forged with other media channels, for information sharing.

Ms.MS Sapna, lecturer, Mysore University, spoke about journalism as a medium
for social change. She also spoke about the future of journalism and the
scope and oppurtunites it would offer. Dipanjan Roy, Special Correspondent
with KUNA said that journalists with multiple skills are highly valued in
the industry.

The last session of the day was a discussion 'Lost in MySpace', moderated by
Sunaparant chief, Mr. Sandesh Prabhudessai. Techie and cyber-journalism
veteran Frederick Noronha presented a paper on Possibilities and Perils of
the new media. In a well received address, he highlighted the importance of
mailing lists as a medium to have ones views aired. He also explained the
advantages on internet groups to the transferrance of knowledge from
practitioners to people in the field. Sunil Bhadri, Lecturer at MIC,
Manipal, also presented a paper on Public sphere and democracy in the age of
the World wide web. Jagdish Kumar of TV  Australia shared his experiences in
the media as a journalist, and the last speaker was Mr.Oystien Krogsrud,
freelance business journalist for the Economic Times, Norway's leading
financial newspaper. He stressed that with the advent of the web, all info
is available for everyone at a cost which is highly affordable to the middle
class, and cited an example of a Swedish minister having to resign after a
blogger exposed him. He also spoke about how the internet threatens revenues
of newspapers, and said that the era of privacy is coming to an end, and
there are potential paparazzi everywhere. Nikhil Pereira was the compere and
Ms.Amita Fjeld proposed the vote of thanks.


Truth Liberates
Nigel Britto

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