K.K. Birla: a titan of Indian industry (Obituary)
By Arvind Padmanabhan

New Delhi, Aug 30 (IANS) Legendary industrialist Krishna Kumar Birla
was a man of many facets, with an equal passion for not just expanding
his well-known, and much respected, business empire founded by his
father, but also towards philanthropy and education.

Birla was for long considered the force behind the Indian sugar
industry, which he joined as a 22-year-old. Besides media and sugar,
his empire spans some 40 firms in fertilizers, chemicals, heavy
engineering, textiles and shipping.

The companies include Zuari Industries, Chambal Fertlizers, Paradeep
Phosphates, Sutlej Industries, Birla Textile Mills, Oudh Sugar Mills,
Texmaco, Simon India, India Steamship, ISG Novasoft, and Hindustan
Times Media.

In his innings at the helm of Indian industry, he also headed several
institutions like the Federation of Indian Chambers of Commerce and
Industry (Ficci), the Indian Sugar Mills Association (ISMA) and the
International Chambers of Commerce (ICC).

"He was an outstanding visionary, a great parliamentarian, a business
leader par excellence and a builder of modern educational and
scientific institutions," said Ficci president and Rajya Sabha member
Rajeev Chandrasekhar.

Born in Pilani in Rajasthan on Oct 12, 1918, he was the person
responsible for building and expanding the reputed Birla Institute of
Science and Technology - which has often been rated on par with the
Indian Institute of Technology.

He was the eldest surviving son of industrialist Ghanshyam Das Birla.

Along with another legendary second-generation industrialist, late
J.R.D. Tata, Birla had co-authored what is called the "Bombay Plan"
that outlined the role of businesses and the government in building a
nation.

The seeds of corporate social responsibility in India were sown in
that document which also spoke about the role of industries,
entrepreneurs and policy makers in modernising and developing what was
then a backward India.

He also had an equal passion for charity. It is not, therefore,
surprising that the landmark Lakshmi Narayan temple in the capital -
visited by hundreds every day - is also referred to as Birla Mandir.

A former member of the Rajya Sabha for 18 consecutive years, KK Babu,
as he was referred to by his associates and admirers, was also the
chair of the Hindustan Times group, which is one of the largest
circulated national dailies.

The stylish and well-groomed industrialist, whose suits and shirts
came from London's Jermyn Street and Saville Row, also wrote highly
readable reminiscences on his many foreign travels with his wife for
the Hindustan Times till about a month ago.

His close associates said he just could not bear the separation from
his wife Manorama Devi who died in Kolkata July 29. He is survived by
daughters Nandini Nupani, Saroj Potddar and Shobhana Bhartia, the vice
chair of Hindustan Times.

Birla was so comfortable with change and transformation that even when
the country started the ambitious economic liberalisation programme in
the early 1990s and dispensed with the regime of licences and quotas,
he was fully supportive - unlike many others who even formed an
informal anti-liberalisation lobby group called the "Bombay Club".

"There were many business leaders who were worried, who were
apprehensive, who were nervous about the changes," recollected Prime
Minister Manmohan Singh, who as India's finance minister then was the
architect of the reforms programme.

"But Birla understood the importance and the relevance of what we were
doing and I valued his support then as I value it now," Manmohan Singh
recalled last December, while releasing Birla's autobiography -
"Brushes with History".

The book, published by Penguin, has vignettes of his relations with
some legendary Indians like Mahatma Gandhi, Rajendra Prasad, Madan
Mohan Malaviya, Jayaprakash Narayan and Morarji Desai.

Penguin said Birla inherited a legacy in which the creation of wealth,
philanthropy and political leadership were all regarded as part of
nation-building.

"Spiritual strength and moral values were part of the personal credo."

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