Times of India officials address at the World Congress of the International News Media Association (INMA).
eugene ------------ Times of India works to “sex it up” to strengthen relationship with advertisers 29 April 2013 · The Times of India is finding innovative ways to create quality advertising that captures the voice and culture of the people. Times of India CEO Ravi Dhariwal presented several examples of commercials the news media company used to promote the unique ideas that go into the publication. Times of India President Arunabh Das Sharma went through the steps of the innovative ways they are redefining their news brand, some of which include maximising the company’s advertising with the inclusion of fragrant advertisements and attaching samples of products to the newspaper. These innovations increase profit margins and market share as well as build loyalty and repeat business. Shrijeet Mishra, COO of Times of India, said India is a great land of opportunity because entrepreneurs are racing to the top. The Times of India is capitalising on this by partnering with entrepreneurs and first-time advertisers with its innovative advertising method called “brand capital.” It’s success has made the method a keystone of their business model.
