Sponsored byThe Indian single malt whisky hoping to break into the UK 
marketPaul John's single malts are looking to break into the UK market. 
Picture: submittedBy STEPHEN EMERSON 
Published on 26/05/2013 14:25THE well-told narrative of whisky is that Scotch 
is dominant. We ship it to all corners of the globe, particularly the booming 
countries of China and India, and that wherever it lays down its malty roots 
the aspiring classes ensure its growth.The not so well told tale is how whisky 
produced in these countries fares both in its origin country and when it is 
sent overseas.Go into any quality whisky bar and you’ll will find a good range 
of Japanese whisky but you’ll have to look a bit harder at the shelves to find 
a bottle of Indian whisky and harder still to find an Indian single malt.Step 
forward a Paul John.A Goa produced single malt that is making tentative steps 
to break into the UK whisky market.The baby of Indian uber-distillers John 
Distilleries PVT Ltd, whose Original Choice blend sells 1 million cases a 
month, it’s Brilliance and Edited bottlings have already been well received.Jim 
Murray’s Whisky Bible awarded the distiller Liquid Gold certification with a 
score of 94.5.They may lack the lyrical genious employed in the naming of some 
Scotch bottling but they can go toe-to-toe on the taste front.The Brilliance is 
an apertif whisky that would provide a fresh blast after a meal, there is a 
rainbow of pleasurable light zesty flavours to chew on.The Edited however is a 
find - that rare malt that successfully trapezes the fine line between peat and 
sweet in the mould of an Ardmore.The unique flavour of these whiskies is as 
like Scotch influenced by where they are produced.Like Jura, matured by the sea 
in a gulf stream, they are light whiskies.However the lightness is accelerated 
by the fact that John’s casks are matured by the sea in Goa temperatures that 
average 40 degrees.Maturing at his heat means that there are some very drunk 
angels with 12 per cent lost out of the barrel every year (Angel’s Share).It’s 
little wonder that John Distilleries don’t want to keep their spirit in the 
cask for too long - their two single malt bottlings are made up of spirit with 
a maximum age of 7 years .As India is not known for its peat, the company ship 
it over from Isaly and burn it over their own Indian grown barley .Executive 
Vice President of Overseas Opertions said the decision to target the Uk market, 
taken in 2006, wasn’t one that was taken lightly.“We were not trying to create 
something as a rival to Scotch whisky - we are in awe of it - we wanted to 
create something different.“I think we’ve achieved that.”Brilliance tasting 
notes from whiskyexchange.comNose: Fresh grain – wheat and cornflakes, sweet 
butter, soured cream, sweet lemon, a malty background and a touch of 
minerality.Palate: Sharp apple at first, leading into sweet mango and cream, 
sweet fruit, honey and a tingle of cinnamon spice. Water softens some of the 
cinnamon heat and brings out even more apple and sweet cream.Finish: Sweet 
cream, green apple, cinnamon toast and hints of bitter charcoal.Comment: A 
fruity whisky that has some bite and good concentrated flavour at 46%. For me a 
drop of water does wonders, taking the edge off and revealing even more fruit, 
but for those who like their whisky intense this will work straight out of the 
bottle.Edited tasting notes from whiskyexchange.comNose: Soft and sweet with 
hints of coal smoke, green leaves and damp forests. Honey and malty grain 
dominate the palate, but behind is a light medicinal touch and a background of 
earthy peat.Palate: Sweet, spiced apple and green mangos up front, along with 
some damp ferns. Light smokiness comes in, tending more towards bandage-like 
medicinal notes than a bonfire, along with some tannic apple skin, butter and 
cinnamon. Water brings out more cream and sweetness, as well as some dark and 
earthy chocolate notes.Finish: Coal smoke and apple peel, ferns and a forest 
after a rainstorm. Light tingly spice and a hint of custard.Comment: Only 
lightly smoky but with a good earthy peat underneath, contributing both a 
medicinal hit and a rich muddiness that turns towards chocolate with water. A 
darker and richer whisky, although still relatively light compared to the peat 
monsters of the world.                                     

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