CALA A BOCA RUBENS!

depois do primeiro debate na TV a gente conversa

vc que é um eleitor americano esquizofrênico leia isso>

THE KENNEDY-NIXON PRESIDENTIAL DEBATES, 1960

On 26 September 1960, 70 million U.S. viewers tuned in to watch Senator John
Kennedy of Massachusetts and Vice President Richard Nixon in the first-ever
televised presidential debate. It was the first of four televised "Great
Debates" between Kennedy and Nixon. The first debate centered on domestic
issues. The high point of the second debate, on 7 October, was disagreement
over U.S. involvement in two small islands off the coast of China, and on 13
October, Nixon and Kennedy continued this dispute. On 21 October, the final
debate, the candidates focused on American relations with Cuba.

The Great Debates marked television's grand entrance into presidential
politics. They afforded the first real opportunity for voters to see their
candidates in competition, and the visual contrast was dramatic. In August,
Nixon had seriously injured his knee and spent two weeks in the hospital. By
the time of the first debate he was still twenty pounds underweight, his
pallor still poor. He arrived at the debate in an ill-fitting shirt, and
refused make-up to improve his color and lighten his perpetual "5:00 o'clock
shadow." Kennedy, by contrast, had spent early September campaigning in
California. He was tan and confident and well-rested. "I had never seen him
looking so fit," Nixon later wrote.

In substance, the candidates were much more evenly matched. Indeed, those
who heard the first debate on the radio pronounced Nixon the winner. But the
70 million who watched television saw a candidate still sickly and obviously
discomforted by Kennedy's smooth delivery and charisma. Those television
viewers focused on what they saw, not what they heard. Studies of the
audience indicated that, among television viewers, Kennedy was perceived the
winner of the first debate by a very large margin.

The televised Great Debates had a significant impact on voters in 1960, on
national elections since, and, indeed, on our concerns for democracy itself.
The impact on the election of 1960 was significant, albeit subtle.
Commentators broadly agree that the first debate accelerated Democratic
support for Kennedy. In hindsight, however, it seems the debates were not,
as once thought, the turning-point in the election. Rather than encouraging
viewers to change their vote, the debates appear to have simply solidified
prior allegiances. In short, many would argue that Kennedy would have won
the election with or without the Great Debates.

Yet voters in 1960 did vote with the Great Debates in mind. At election
time, more than half of all voters reported that the Great Debates had
influenced their opinion; 6% reported that their vote was the result of the
debates alone. Thus, regardless of whether the debates changed the election
result, voters pointed to the debates as a significant reason for electing
Kennedy.

The Great Debates had a significant impact beyond the election of 1960, as
well. They served as precedent around the world: Soon after the debates,
Germany, Sweden, Finland, Italy, and Japan established debates between
contenders to national office. Moreover, the Great Debates created a
precedent in American presidential politics. Federal laws requiring that all
candidates receive equal air-time stymied debates for the next three
elections, as did Nixon's refusal to debate in 1968 and 1972. Yet by 1976,
the law and the candidates had both changed, and ever since, presidential
debates, in one form or another, have been a fixture of U.S. presidential
politics.

Perhaps most important, the Great Debates forced citizens to rethink how
democracy would work in a television era. To what extent does television
change debate, indeed, change campaigning altogether? What is the difference
between a debate that "just happens" to be broadcast and one specifically
crafted for television? What is lost in the latter? Do televised debates
really help us to evaluate the relative competencies of the candidates, to
evaluate policy options, to increase voter participation and intellectual
engagement, to strengthen national unity? Fundamentally, such events lead to
worries that television emphasizes the visual, when visual attributes seem
not the best, nor most reliable, indicators of a great leader. Yet other
views express confidence that televised presidential debates remain one of
the most effective means to operate a direct democracy. The issue then
becomes one of improved form rather than changed forum.

The Nixon-Kennedy debates of 1960 brought these questions to the floor.
Perhaps as no other single event, the Great Debates forced us to ponder the
role of television in democratic life.

*- Erika Tyner Allen*

2010/7/18 Rubens <[email protected]>

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