3 years is what I meant by a slow kill. But I hope my speculation is wrong. Cloud services is a very young market. Compare with for example a company selling consumer electronics. Such company will have a tiny profit margin because the market is so mature. In cloud computing however, the cloud service providers can have monstrously large profit margins because it's a new market. However, in these days things happens very fast so the cloud providers will not be able to cling to those titanic profit margins for long.
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