Hey All,

I wanted to highlight that we just announced a few changes based on the
feedback we've gotten:
http://googleappengine.blogspot.com/2011/09/few-adjustments-to-app-engines-upcoming.html
.

I hope that helps to alleviate some of the concerns many of you have had.

Greg

Full text is here:
-----
Last week we rolled out side-by-side
billing<http://googleappengine.blogspot.com/2011/08/50-credit-for-new-billing-signups-and.html>
to
give you a more detailed preview of how you’ll be affected by the price
changes that we announced in
May<http://googleappengine.blogspot.com/2011/05/year-ahead-for-google-app-engine.html>.
We received a variety of feedback and have made a few important changes
based on it. Our intent is to be as open and transparent about the changes
as possible and to give you enough time to prepare. In that spirit, our
Engineering Director has also shared some of his personal
thoughts<https://plus.google.com/110401818717224273095/posts/AA3sBWG92gu>
.

We understand that the new rates surprised some of you. We’ve been listening
closely to your feedback, and we wanted to share an update on the changes
we’re making to help ensure you have an accurate picture of how the new
pricing will affect your app. Although prices will increase, we’re confident
that you’ll find App Engine still provides great value.

Based on your feedback we’re taking the following steps:

   - *Extended review period*: We’re now giving you almost eight weeks
   before introducing the new pricing. You now have until November 1 to
   configure and tune your application to manage your costs.
   - *Increased free Instance Hours*: We are increasing the number of free
   Instance Hours from 24 to 28. This means that people who are using a free
   app to try out App Engine can run a single instance all day with a few
   spikes and still remain below our free quota.  This will be reflected in the
   comparison bills soon.
   - *Extended discount*: We’ll continue to offer the 50% discount on
   instance prices until December 1st, at which time Python 2.7 should be
   available. Python 2.7 will include support for concurrent requests, which
   could further lower your costs.
   - *Faster Usage Reports*: We appreciate the importance of quickly being
   able to see the effect your tuning has on your bill and starting today we’ll
   provide your Usage Report (and the included comparison bills) within one day
   instead of the previous three.
   - *Better analysis tools*: We are working on better ways for you to model
   the cost of your apps. We will add the “billing” line into the instances
   graph on the Admin Console. We’re adding datastore billing information into
   the dev console to making it easier for you to track how the changes you
   make affect your bill, which should also help lower the cost.
   - *Premier accounts*: we know a lot of our customers are eagerly awaiting
   Premier accounts to get operational support, offline billing, unlimited
   accounts, and the SLA. So we will not wait until November 1st for this, but
   rather launch Premier accounts as soon as possible.  If you are interested
   in a Premier account, please contact us at
   appengine_premier_reque...@google.com.

We also wanted to share some of the main ways for you to lower your bill and
get a better sense of the true cost of App Engine:

   - *Set Max Idle instances*: Setting Max Idle Instances to a lower level
   will help lower your costs as we will only charge for idle instances up to
   the maximum you set. This could impact your performance so it’s worth
   reading up on the ramifications.
   - *Always-On reflected in bills*: Currently the side-by-side bills still
   include the cost of always-on even though it will be retired when the new
   pricing launches (to be replaced by min idle instances). We’re working on a
   fix for this. Until then you can comfortably subtract 48 instance hours per
   day from the estimate.
   - *Reserved instance hours*: The simplest way to lower the charge for
   instance hours is to consider using reserved instance hours. They are 37.5%
   cheaper than on-demand, but you do need to commit to a certain number of
   them over the course of a week.
   - *Managing resources*: Check out this
article<http://code.google.com/appengine/articles/managing-resources.html>,
   which provides more helpful advice on how to efficiently manage your
   resources and lower costs.

We launched App Engine in preview three years ago to make it easier for you
to build, maintain and scale web applications. Since then, we’ve added many
features like Java and Go language support, created a High Replication
Datastore, and added many other APIs. And there’s a lot more cool stuff to
come. It’s heartening to us that so many developers- 150,000 and counting-
have chosen to use App Engine to run their apps. While we can’t continue to
offer App Engine at our original prices, we can commit to listening to your
feedback, acting on it, and working hard to give you a great platform for
your apps at the most competitive price possible. If you find that’s not the
case, or have any questions about this at all, please feel free to contact
us at appengine_updated_pric...@google.com.

The App Engine Team

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