What exactly triggers this sidelink? It would be VERY helpful for
event promoters like myself.

And maybe "exactly" isn't the right phrasing since its an algorithm
but are there general dos and don'ts? I'm surprised you guys haven't
published a general guideline. I mean, wouldn't it be better for all
parties involved if event e-mails were sent with those guidelines in
mind? You would get a less complaints about the sidelinks "not
working."

Also I think by doing so (posting some guidelines) you would influence
event promoters to use them and before you know it we have a new
widely accepted microformat for event recognition in e-mails!

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