----- Forwarded Message ---- From: Stanford Social Innovation Review (SSIR) <i...@ssireview.org> To: arbieba...@yahoo.com Sent: Fri, April 9, 2010 5:02:04 AM Subject: A Handbook for Change Trouble viewing this e-mail? Click here. Book Review: A Handbook for Change SWITCH: How to Change Things When Change Is Hard by Chip Heath & Dan Heath In a world that is becoming increasingly complex, it was a welcome beacon to read the title of Chip and Dan Heath's new book: Switch: How to Change Things When Change Is Hard . With great anticipation I turned to the introduction, where the authors promised to teach me how to change things at the individual, organizational, and societal level. The book's premise is straightforward—successful change occurs when people change their behavior. A person's behavior is driven by three factors: his logic and rationality (what the authors call the "Rider"), his emotions (the "Elephant"), and his environment (the "Path"). The best way to create change, say the authors, is to "Direct the Rider," "Motivate the Elephant," and "Shape the Path." >>Continue reading this review ________________________________ The Latest From the SSIR Blog Halle Tecco: Sustainable Living: Becoming an Unconsumer A new buzzword has surfaced thanks to the recession: unconsumption. Unconsumption describes the now savvy and respectable trend of reducing, reusing, and recycling. It's a conscious consumerist mentality. In other words, it's the opposite of the buy-now-throw-away-tomorrow culture that permeated most of the 90s. Just how much are Americans unconsuming these days? Sales at Goodwill stores grew 7.1 percent in the first three months of 2009. Craigslist saw 100 percent increase in bartering. And companies began to launch campaigns to appeal to the frugal consumer, like the Babies 'R' Us trade-in where customers brought in old car seats for discounts on new goods. >>Continue reading this post ________________________________ New Social Innovation Conversation Jim Fruchterman: Harnessing Technology for Social Enterprise Social enterprise is not rocket science. Or is it? In this university podcast, technology entrepreneur Jim Fruchterman shares how he went from creating rockets to founding Arkenstone, a nonprofit social enterprise, with the aim of producing reading machines for the disabled community. He details how he sold the company and used all the resulting capital to fund Benetech, an organization with an explicit goal of using the power of technology to serve humanity. Fruchterman spoke to a Stanford University social entrepreneurship class. >>Listen to this podcast Subscribe to social change! We're offering new and renewing subscribers the Stanford Social Innovation Review magazine for 23% off! Act now and pay only $39.95 for one year. FROM OUR PARTNERS GuideStar Charity Check GuideStar Charity Check simplifies an increasingly complex grantmaking due diligence process. Verify a nonprofit's charitable status and identify supporting organizations. Search by name or EIN to find the organizations you want. GuideStar Charity Check is 100% compliant with IRS procedure for verifying charitable status and identifying supporting organizations. Learn more. The Council on Foundations 2010 Annual Conference April 25-27, Denver Intersections: Social Change, Social Justice, Social Innovation. Come to the biggest tent in philanthropy where you can explore philanthropy's role in moving markets, policy, civic engagement, and technology to promote public good. www.cof.org/annualconf Collaboration for the Greater Good: Social and Environmental Responsibility in the Global Supply Chain April 29, Stanford University Last chance to register! This conference will explore how innovative collaborations between businesses, nonprofits, and governments can solve social and environmental problems in the global supply chain while maintaining or even enhancing profits. www.gsb.stanford.edu/ser This e-mail was sent by: Stanford Social Innovation Review Center for Social Innovation, Stanford Graduate School of Business, 518 Memorial Way, Stanford, CA, 94305-5015, United States You have signed up to receive enews from the Stanford Social Innovation Review. Click here to unsubscribe or to modify your profile.