----- Forwarded Message ----
From: Stanford Social Innovation Review (SSIR) <i...@ssireview.org>
To: arbieba...@yahoo.com
Sent: Fri, April 9, 2010 5:02:04 AM
Subject: A Handbook for Change
Trouble viewing this e-mail? Click here.
Book Review: A Handbook for Change
SWITCH: How to Change Things When Change Is Hard by Chip Heath & Dan Heath
In a world that is becoming increasingly complex, it was a welcome beacon to
read the title of Chip and Dan Heath's new book: Switch: How to Change Things
When Change Is Hard . With great anticipation I turned to the introduction,
where the authors promised to teach me how to change things at the individual,
organizational, and societal level.
The book's premise is straightforward—successful change occurs when people
change their behavior. A person's behavior is driven by three factors: his
logic and rationality (what the authors call the "Rider"), his emotions (the
"Elephant"), and his environment (the "Path"). The best way to create change,
say the authors, is to "Direct the Rider," "Motivate the Elephant," and "Shape
the Path." >>Continue reading this review
________________________________
The Latest From the SSIR Blog
Halle Tecco: Sustainable Living: Becoming an Unconsumer
A new buzzword has surfaced thanks to the recession: unconsumption.
Unconsumption describes the now savvy and respectable trend of reducing,
reusing, and recycling. It's a conscious consumerist mentality. In other words,
it's the opposite of the buy-now-throw-away-tomorrow culture that permeated
most of the 90s.
Just how much are Americans unconsuming these days? Sales at Goodwill stores
grew 7.1 percent in the first three months of 2009. Craigslist saw 100 percent
increase in bartering. And companies began to launch campaigns to appeal to the
frugal consumer, like the Babies 'R' Us trade-in where customers brought in old
car seats for discounts on new goods. >>Continue reading this post
________________________________
New Social Innovation Conversation
Jim Fruchterman: Harnessing Technology for Social Enterprise
Social enterprise is not rocket science. Or is it? In this university podcast,
technology entrepreneur Jim Fruchterman shares how he went from creating
rockets to founding Arkenstone, a nonprofit social enterprise, with the aim of
producing reading machines for the disabled community. He details how he sold
the company and used all the resulting capital to fund Benetech, an
organization with an explicit goal of using the power of technology to serve
humanity. Fruchterman spoke to a Stanford University social entrepreneurship
class. >>Listen to this podcast
Subscribe to social change!
We're offering new and renewing subscribers the Stanford Social Innovation
Review magazine for 23% off! Act now and pay only $39.95 for one year.
FROM OUR PARTNERS
GuideStar Charity Check
GuideStar Charity Check simplifies an increasingly complex grantmaking due
diligence process. Verify a nonprofit's charitable status and identify
supporting organizations. Search by name or EIN to find the organizations you
want. GuideStar Charity Check is 100% compliant with IRS procedure for
verifying charitable status and identifying supporting organizations. Learn
more.
The Council on Foundations 2010 Annual Conference April 25-27, Denver
Intersections: Social Change, Social Justice, Social Innovation. Come to the
biggest tent in philanthropy where you can explore philanthropy's role in
moving markets, policy, civic engagement, and technology to promote public
good. www.cof.org/annualconf
Collaboration for the Greater Good: Social and Environmental Responsibility in
the Global Supply Chain
April 29, Stanford University
Last chance to register! This conference will explore how innovative
collaborations between businesses, nonprofits, and governments can solve social
and environmental problems in the global supply chain while maintaining or even
enhancing profits. www.gsb.stanford.edu/ser
This e-mail was sent by: Stanford Social Innovation Review
Center for Social Innovation, Stanford Graduate School of Business, 518
Memorial Way, Stanford, CA, 94305-5015, United States
You have signed up to receive enews from the Stanford Social Innovation
Review. Click here to unsubscribe or to modify your profile.
