[Capping the expenditure of individual candidates while the parties have no
spending limit whatever is largely a tokenist, and in fact largely an
infructuous, exercise.
In order to be meaningful, there must be a cap on the election expenditure
by the parties as well.
The best alternative is of course state funded election.]

---------- Forwarded message ----------
From: S Varadarajan <[email protected]>
Date: 30 April 2014 17:20
Subject: The best government that money can buy
To: S Varadarajan <[email protected]>


*Should we worry that Modi may be spending as much on advertising as Obama
spent on his entire 2012 campaign?*

http://svaradarajan.com/2014/04/30/the-best-democracy-that-money-can-buy/
<http://economictimes.indiatimes.com/opinion/comments-analysis/time-to-curb-unfettered-electoral-expenditure-by-political-parties-that-impacts-poll-outcomes/articleshow/34391051.cms>
...

*What money can buy*

Siddharth Varadarajan,
Economic 
Times<http://economictimes.indiatimes.com/opinion/comments-analysis/time-to-curb-unfettered-electoral-expenditure-by-political-parties-that-impacts-poll-outcomes/articleshow/34391051.cms>,
April 30 2014

The 2014 election is a reminder of the one big loophole in India's election
rules designed to favour parties backed by the rich: While individual
candidates are not allowed to spend more than Rs. 54-70 lakh, there is no
limit to what political parties may
spend<http://www.thehindu.com/news/national/election-commission-clarifies-on-poll-expenses/article5903370.ece>
to
promote their overall electoral prospects.

Parties are only obliged to report their expenditure on general election
propaganda to the Election Commission within 90 days of the Lok Sabha
election ending. The EC has the right to verify the reported figures but
can levy sanctions only if some of that 'general' expenditure was incurred
to support individual candidates.

Compare this to Britain, whose election system India broadly follows.

There, a candidate can spend somewhere between GBP 10,500-12,000 (i.e. , Rs
10.5-11.8 lakh) depending on the size and location of constituencies. In
addition, a party's 'national campaign' spending is also capped at GBP
30,000 per constituency<http://www.parliament.uk/briefing-papers/SN04611.pdf>,
or an upper limit of 19.5 million GBP (approximately Rs. 195 crore) for a
party contesting every one of the 650 seats in the House of Commons.

In the last British general election, all parties together spent GBP 31
million (Rs 310 crore approximately) in their national
campaign<http://www.electoralcommission.org.uk/i-am-a/journalist/electoral-commission-media-centre/news-releases-donations/parties-spend-31-million-at-uk-general-election>.
By way of comparison, the BJP alone spent Rs 448.66
crore<http://articles.economictimes.indiatimes.com/2013-10-06/news/42763729_1_poll-expenditure-bjp-pips-congress-poll-funding>
in
the 2009 Lok Sabha election while the Congress too spent a massive Rs
380.04 crore.

While the British and Indian caps cannot readily be compared -- India has
larger, but Britain has more, constituencies, and the cost structure of the
two economies is totally different - India's failure to limit what parties
can spend on general propaganda has given big money power a huge role in
our elections.

Indications are that the amount being spent in the 2014 Lok Sabha election,
especially by the BJP, runs to a figure at least ten times higher than five
years ago. One estimate
pegs<http://www.hindustantimes.com/elections2014/state-of-the-states/advertisement-war-to-win-lok-sabha-elections-may-cost-bjp-whopping-rs-5-000-crore/article1-1207499.aspx>
the
BJP's advertising spend across all media including hoardings at a
staggering Rs 5,000 crore. That's just a bit less than the Rs 6,000 crore
-- roughly $1 billion the Obama campaign spent under all heads in the 2012
US presidential election! Once other expenses are added, the overall BJP
budget will exceed that.

What impact will the deployment of money on this scale have not just on the
election outcome and the policies of the next government but on the future
course of Indian democracy?

Back in 1974, the Supreme Court in the *Amar Nath Chawla* case
<http://indiankanoon.org/doc/680015/>recognised
the principle that election expenditure must be limited in order to ensure
equality between candidates and to "eliminate as far as possible, the
influence of big money in the electoral process." Though it did not set a
limit, it ruled that "some limitative ceiling" on expenditure for general
party propaganda during elections "is eminently desirable".

The court saw the remote, top-down nature of electoral politics as the
culprit. "If there is continuous community involvement in political
administration punctuated by activated phases of well-discussed choice of
candidates by popular participation in the process of nomination, much of
unnecessary expenditure which is incurred today could be avoided... Large
campaign funds would not be able to influence the decision of the electors
if the selection and election of candidates become people's decisions by
discussion and not a Hobson's choice offered by political parties."

If election expenditure were not limited, it said, political parties "would
go all out for collecting contributions and obviously the largest
contributions would be from the rich and affluent who constitute but a
fraction of the electorate. The pernicious influence of big money would
then play a decisive role in controlling the democratic process in the
country."

This is precisely what is happening with the corporate sector now fully
into the act, making both open and hidden contributions. Last month, the
Delhi High Court found the Congress and BJP guilty of illegally accepting
money from the UK-based firm, Vedanta. Those payments were made by cheque,
but cash is still king because it is untraceable. In 2009, cash accounted
for 75 per cent of the money raised by the Congress and half of that of the
BJP.

In 1943, even before India was free, Babasaheb Ambedkar spoke of the danger
posed by the fusion of capital and
politics<http://www.columbia.edu/itc/mealac/pritchett/00ambedkar/txt_ambedkar_ranade.html>:
"These days, with the Press in hand, it is easy to manufacture great men,"
he noted caustically -- and presciently. "In establishing their supremacy"
our great men "have taken the aid of big business and money magnates. For
the first time in our country, money is taking the field as an organised
power."

Seventy years on, the influence of big money has grown exponentially. Yet
there is little recognition of the damage this is doing to the integrity of
our electoral process. The biggest national and regional parties have a
vested interest in allowing the status quo to continue. Change will come
only when the 'aam aadmi' realizes this is what is keeping him out of power.

*(Siddharth Varadarajan is a Senior Fellow at the Center for Public Affairs
and Critical Theory, New Delhi)*




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Siddharth Varadarajan
Senior Fellow,
Center for Public Affairs and Critical Theory, SNU
New Delhi, India

--&--

Former Editor
The Hindu

Website: svaradarajan.com
Twitter: @svaradarajan





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