[The "Vikas" plank has definitely not been abandoned, at least as yet.

But the prominence accorded to Adityanath in the poll campaign in Gujarat,
the very home state of the Modi-Shah duo, of course, carries a definitive
message.
By no means, all too subtle.
Further reinforcing the message conveyed by the earlier act of anointing
this guy as the UP Chief Minister.]

https://thewire.in/186796/modi-crisis-project-adityanath-goes-national/

With Modi in Crisis, Project Adityanath Goes National

BY SWATI CHATURVEDI ON 12/10/2017

With only 18 months to go for the elections, the BJP seems to have decided
to abandon the vikas plank and go back to full-throated Hindutva and
minority baiting.

PM Modi, CM Yogi
Prime Minister Narendra Modi (left) and UP chief minister Yogi Adityanath.
Credit: narendramodi.in, PTI

Sixty-nine children have died over four days in the BRD medical college in
Gorakhpur, the constituency from where Adityanath, the mahant of the
Goraknath math, who doubles up as chief minister of Uttar Pradesh, has been
an MP for 20 years. Nineteen children died in the last 24 hours. The death
of 60 children in the second week of August caused a national uproar.

As questions loom over Adityanath’s abilities, he and BJP president Amit
Shah have been on a mission to expand the party’s political space in Kerala.

Adityanath is being pitched as the new Hindutva icon pan-India by the
Sangh, and after his travels in Kerala, he is headed to campaign for the
BJP in poll-bound Gujarat. Adityanath will also be used extensively in
Himachal Pradesh, which goes to the polls in November.

The BJP is using his Dusshera pictures extensively in their campaign in
Gujarat. Whenever Adityanath does find time from his hectic religious and
travel schedule, he announces schemes such as constructing a gigantic
statue of Ram in Ayodhya. Adityanath will spend Diwali in Ayodhya –
bringing the BJP back to basics on the Ram Mandir issue. This rejig comes
as the realisation sinks in that the ‘vikas’ and ‘good governance’ planks
used by Narendra Modi to win the 2014 elections are looking wobbly with
economic growth collapsing.

Growing agrarian distress, stagnant investment similar to 2014 levels, near
zero growth in new jobs for the army of young people joining the workforce,
well reasoned attacks by former ministers such as Yashwant Sinha and the
report by The Wire of the incredible good fortune of Shah’s son Jay have
made Modi and Shah nervous.

This has two important implications.

The first is what we have witnessed in the incredible overreaction to The
Wire investigation. In what amounted to overkill, railway minister Piyush
Goyal came out and held a press conference to defend “private citizen” Jay
and announce Shah junior’s intention to sue The Wire. This was a redux to
similar moments when the BJP had attacked Congress president Sonia Gandhi’s
son-in-law Robert Vadra for similar good fortune and the Congress party had
defended him. The parallel made senior BJP leaders, hitherto quiescent,
uncomfortable. The alacrity with which the government allowed a senior law
official to represent Shah junior also raised eyebrows.

The second is that the BJP, with only 18 months to go for the general
elections, has decided to abandon the anaemic vikas plank and go back to
full-throated Hindutva and minority baiting.

Prime Minister Narendra Modi, BJP president Amit Shah, the newly sworn-in
chief minister of Uttar Pradesh Yogi Adityanath and ministers after the
oath ceremony in Lucknow on Sunday. Credit: PTI/Nand Kumar

This is what could explain the emergence of Adityanath as the new election
mascot – alongside Modi – and the complete focus on a 24/7 campaign. The
BJP has doubled Modi’s planned campaign trips to Gujarat, where he will now
blitzkrieg the state nearly four times a month, up from the planned two. As
the BJP’s prospects, once seen as certain, seem to be in the balance,
Adityanath has also been pressed in to service.

Adityanath, after his suggestion that UP’s “excellent health services”
could serve as a model for Kerala, which seems like a black joke, went back
to his pet themes in Kerala of “love jihad” and how the Rohingyas pose a
terror threat to India.

In Adityanath’s six-month-run, UP has seen the administration guided by the
strange priorities of anti-Romeo squads, a Kailash subsidy and video
surveillance of madrasas to ensure that they sing ‘Vande Mataram’. A senior
Central leader of the BJP says:

“What you don’t understand is that Yogi has not let administration bog him
down and continues his own agenda – he has endeared himself to the
faithful. The Sangh doesn’t care about administration, it cares about the
unity of the Hindu Samaj and while it was earlier uncomfortable with Yogi
and his vigilante army, the Hindu Yuva Vahini, it has now embraced him
wholeheartedly.”

So as Project Adityanath goes national, the BJP is now comfortable making
mainstream what it earlier used to dismiss as the “fringe”. After all, can
anything be more politically relevant than the chief minister of a state
that has 80 Lok Sabha seats? The BJP, post the Muzzafarnagar riots in 2014,
had managed to get an unprecedented 73 seats from UP. With Adityanath
upping the communal ante, it’s hoping for a similar harvest.

Shah, under a cloud himself, has sent an SOS message to the RSS, asking for
cadres to come to the aid of the BJP in all poll-bound states. Shah has put
the BJP into a corner by his bombastic public utterances, where he said
that the BJP would win 150 plus seats – mission 150 in Gujarat – as a
thanksgiving and tribute to Modi. Even if the BJP wins Gujarat, Shah’s
boasts will still embarrass them.

Meanwhile, the RSS-backed unions and the Swadeshi Jagran Manch (SJM) are
also on the war path with the Bharatiya Mazdoor Sangh, planning a public
rally on November 17 at the Ramlila Maidan. This will be followed by a
farmers demonstration in Delhi on November 25. The SJM plans a protest on
October 29.

This is part of a plan to take the heat off Modi by ensuring the steam
blows off with in-house managed protest, something the Sangh has mastered
with its multiple organisations and faces.

So is Modi in crisis? Yes, when it comes to the delivery of his tall
promises and the much-heralded “acche din” and the economy. Not when it
comes to the Sangh and his faithful.

Swati Chaturvedi is a journalist and author based in Delhi. She tweets at
@bainjal.

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