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How to change subject of feedburner email feed? 
1. Log in to http://feedburner.google.com/. 
2. Select your feed for which you need to change the settings and Click on 
Publicize tab. 
3. Click on Email Branding. 
 Change Email Subject line to post title 
<http://2.bp.blogspot.com/_1fqu8LzmPN8/S6rNPCV9RUI/AAAAAAAAFVE/VDf0y-tlf2U/s800/Change+Email+Subject+line+to+Post+Title.PNG>
 
4. Change Email Subject/Title to ${latestItemTitle}.This will set name of post 
as subject in email. 
5. If you have posted more than one post in a day then check the box saying 
Change subject when an email has 2 or more items. 
6. Now if you want to send your blog logo to subscribers through mail, prepare 
a 200*200 Logo and put Logo URL in the text box. you can change HTML and 
customize your feed details accordingly. 
 Customize Feed Details 
<http://3.bp.blogspot.com/_1fqu8LzmPN8/S6rNOttkULI/AAAAAAAAFU8/lTO3z_5SWRA/s800/Customize+feed+details.PNG>
 7. Now if you need to change the time frame for sending the mail to the 
subscribers. just navigate to the Publicize > Delivery Options. 
 Mail Delivery Options 
<http://4.bp.blogspot.com/_1fqu8LzmPN8/S6rNOXb2CMI/AAAAAAAAFU0/Su1edHGJ0rg/s800/Delivery+Options.PNG>
 8. Change the timezone and schedule email delivery and done.

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