Wow, Thanks Penny and Suzi! There is some advice that
can apply to any sort of business.
Annette M
(thinking I ought to find a useful(income generating)
purpose for all the research I am been doing!)
> Message: 3
> Date: Thu, 11 Aug 2005 03:45:06 -0400
> From: "Penny Ladnier" <[EMAIL PROTECTED]>
> Subject: Re: [h-cost] going into business: (even
> Longer)
> To: "Historical Costume" <[EMAIL PROTECTED]>
> Message-ID: <[EMAIL PROTECTED]>
> Content-Type: text/plain; format=flowed;
> charset="iso-8859-1";
> reply-type=response
>
> Your welcome Kim.
>
> That was a really good point to make. I recently
> talked to a lady in
> Gettysburg who has lots of costumes ready made. You
> would think in
> Gettysburg, you wouldn't have a problem selling ACW
> ladies' costumes. But
> that market's area has so many established costume
> businesses that have they
> have the market tied up. This lady does beautiful
> work. But she is being
> forced to sell her costumes at below their cost
> because she needs to get
> back her investment.
>
> I have a lot of education in marketing and
> merchandising. So many factors
> go into play when marketing a product line. I don't
> know if you are
> watching the Tommy Hilfiger reality show on CBS,
> called The Cut. It is
> really interesting because he is dealing more with
> the business side of
> design than the creative edge. Last week the
> challenge was taking 500
> pieces of TH merchandise and reconstructing it to
> sell on the streets. One
> team lost a day of selling, and decided to sell the
> clothing for $5 a piece.
> The other team had two days of selling and had only
> knocked about $20 off
> the suggested retail price. Tommy was very upset
> about the team that priced
>
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