Radio Netherlands Worldwide expands activities in India After a long-term presence in India with short wave and satellite radio broadcasts, Radio Netherlands Worldwide (RNW) now aims to expand its activities in India. Keeping in mind the rapid growth of the number of FM stations and multimedia platforms in India, Radio Netherlands has now decided to establish mutually beneficial partnerships with Indian media organisations.
As part of this expansion process, Radio Netherlands has appointed Amitabh Srivastava as Country Representative, India. Srivastava, an entrepreneur, has been working with various broadcasters for the last one and a half years. Srivastava said, I am excited about this assignment and would work hard towards establishing RNWs expertise and creditability in the radio market in India. I would also like to experiment with growing multimedia options with our offerings. He has worked with some of the top media brands like Times TV, MTV, BBC, TV Today and Walt Disney. Srivastava has worked in Walt Disney Television International (India) as Director-Affiliate Relations for Disney Channel and Toon Disney for two years. He has headed both the distribution and the marketing departments for BBC and Walt Disney in South Asia. Srivastava has worked as General Manager-Network Development in Aaj Tak for six years. Over the past 17 years he has worked in the senior management cadre and has been active in the TV, cable and satellite industry, handling ground distribution system for several broadcasters in India and Asia. RNW is the Dutch international public service broadcaster. It keeps millions of people informed about developments in the Netherlands, Europe and the world via radio, television and the Internet. RNW, which is available in 10 languages, is considered to be an independent, unbiased and reliable source of news worldwide. The Dutch radio player has offices around the world, including Brussels, Benin, Curacao, Costa Rica, Jakarta and New York. It currently has partnerships with more than 3,000 media organizations, including USA National Public Radio, CBC in Canada, ABC in Australia and hundreds of local FM stations in Africa, North America, Latin America and Indonesia. /////////// Radio Netherlands Worldwide (RNW), a Dutch world broadcaster and multimedia organisation, is exploring the Indian radio market to provide high quality content to broadcasters. The content ranges from music to science and development, as well as general documentaries. The Dutch broadcaster is looking for local partners with whom they could either work together or simply provide content. Internationally, RNW has been providing independent information on transnational issues. RNW broadcasts in nine languages via short wave and medium wave radio, and its programmes are rebroadcast on 3,000 partner stations around the world. More than 350 journalists, programme makers, presenters, technicians, producers and other members of staff from over 30 different nationalities produce daily radio and television broadcasts and various websites. The Dutch broadcaster also has its own correspondents throughout the world and has offices in Hilversum, Brussels, Madagascar, Benin, Bonaire, Costa Rica, Willemstad, Paramaribo, Warsaw and Amman. According to Dheera Sujan, Producer, Radio Netherlands Worldwide, Radio Netherlands Worldwide has been producing quality news, background and cultural programmes and has partnered with broadcasters across the world. We are exploring similar relationships in India, where radio has been one of the most popular sources of entertainment and information. The maturing tastes of listeners have created a strong need for quality content not only on music but also on diverse issues like the environment, human rights and international law. Radio Netherlands Worldwide, with its years of expertise, is fully equipped to meet this need. She further said, Good radio can do what neither television nor print journalism can do it can portray emotion, immediacy, that singular, haunting voice telling their story. Print journalism filters the story through the writer, and with television, the pictures take over but with radio, the story is everything and its in its purest form going directly from the storyteller to the listener. As yet, Indian audiences are unused to the kind of public radio that is already established in the West but Im convinced there is a ready made audience for precisely this kind of broadcasting in India and this is what were here to look for, she added. Sujan said, We are currently in talks for partnerships with Indian radio broadcasters for providing them content in English. Talks are on with AIR, Radio Mirchi, Radio City and many more. We have got good response from different radio stations, but no deal has been signed yet. The radio market is very different in India. It is taking time for people to understand the concept of Public Service Broadcaster as such concept doesnt exist. There are a lot of radio regulations, which we are in the process of understanding. We are also collaborating with different producers for content, Sujan added. //////////// Source: http://www.exchange4media.com/e4m/news/newfullstory.asp?section_id=7&news_id=24091&tag=18818&search=y http://www.exchange4media.com/e4m/Radio/RadioNews.asp?section_id=7&news_id=28307&tag=23214&pict=7 /////////////////////// For Contact: Jaisakthivel,59,Annai Sathya Nagar, Arumbakkam,Chennai-600106,India Visit: www.dxersguide.blogspot.com www.sarvadesavaanoli.blogspot.com Join: www.groups.yahoo.com/group/sarvadesavanoli Mobile: +91 98413 66086 /////////////////////// Why delete messages? Unlimited storage is just a click away. 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