HD Radio launches 1,000 multicast stations

HD Digital Radio Alliance, a joint initiative of leading radio broadcasters to 
accelerate the rollout of HD Radio, announced that 1,000 multicast stations are 
now being broadcast on-air and 100 SKUs are available at retail.

"In this economic environment, being able to receive all these extra stations 
around the country for free is immensely appealing," says HD Digital Radio 
Alliance president Diane Warren. "We intend to continue to educate and inform 
radio consumers and listeners about HD Radio, the new free stations, and the 
devices with the new radio advertising campaign in 100 markets on over 700 
stations."

Starting this week, the Alliance will launch its new on-air ad campaign, aimed 
at educating consumers that a new receiver is needed to enjoy the HD 
experience. Positioned as 'If you don't have an HD, you're not hearing HD. It's 
time to upgrade', the messaging reinforces the need for a radio upgrade in 
order to hear the digital quality sound and new stations.

The campaign will direct consumers to the homepage of HDRadio to view the 
station and buyer's guide. The home page of HDRadio.com will have scrolling 'MY 
DEALS' so that consumers can view bargains on receivers at various retailers.

With the rise in the number of digital stations, the number of receivers has 
also gone up. However, the price has gone down with units now available for as 
little as $79.

http://www.indiantelevision.com/headlines/y2k9/mar/mar281.php
____________________
Jaisakthivel, Chennai, India


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