The website for the BBC's Russian service,  BBCRussian.com, has become the 
latest of the 33 World Service language sites to relaunch.

The page is now over 20 percent wider, giving more space - a full 214 extra 
pixels, in fact - to showcase the very best of the BBC's Russian language 
output.

In particular, a new Rolling News index has been added - which allows users to 
see the latest news stories as they are published onto the site - a first for 
the BBC language services.

"We are publishing six to eight short stories an hour to reflect the news as it 
comes in," explains Dmitry Shishkin, editor of BBCRussian.com.

"This is another feature very popular in the Russian market where the audience 
clearly needs it. We tried to boost the video and interactive presence as well 
as keeping a very significant amount of news stories and analysis on the front 
page."

Perfect platform

As a result, there is now more video available than ever within a single click 
on the site. This will soon be followed by new indexes for all of the Russian 
radio programmes.

"We always distinguished ourselves as being the only news site in Russian which 
gives the user the ultimate multiplatform experience. When a big story breaks 
the user reading our text story is also able to watch an embedded video, a 
picture gallery, to read and/or contribute to a forum on the issue, to listen 
to the radio discussion, and to comment on a blog," says Dmitri.

"The new site is a perfect platform for this task."

It follows the BBC World Service sites for English, Vietnamese, Spanish, 
Persian, Urdu and Portuguese.

"It was always our great disadvantage that the old site looked really different 
in comparison to the competitors' sites," Dmitry adds.

"We simply looked unusual and rather dated, the site was too compact in Russian 
terms - the market there is used to very long front pages. So we wanted to 
address that when we discussed the redesign." 

http://www.bbc.co.uk/worldservice/news/2009/04/090421_russian_site_launch_story.shtml
(ADXC, Chennai, India)


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