Although this course is pricy, it looks to focus on best practices and standards. I'd like to hear if any of you take this course, and if so, any thoughts that would be pertinent to share with our audience. Would this be a good topic for conference? Social Media in Reference--eCourse Sarah Steiner Item Number: 1541-8879 Link: http://www.alastore.ala.org/detail.aspx?ID=3640 Publisher: ALA Editions Price: $175.00 Asynchronous eCourse beginning October 29, 2012 and continuing for 3 weeks An ALA Editions eCourse facilitated by Sarah Steiner ________________________________ ________________________________ Estimated Hours of Learning: 10 Certificate of Completion available upon request Learning outcomes: * Adapting Reference and User Services Association (RUSA) standards and your own library's reference standards to create guidelines for using social media in reference service * Learning how to communicate in a human, approachable, and professional manner via social media * Understanding key legal concepts that underlie virtual reference and social media policies * Ability to implement organizational practices that support high-level service Too often chat, social media, and text-based reference services operate without standards and policies. This eCourse will guide you in writing useful, concise, legally-sound standards and guidelines for providing reference through social media. Simply establishing basic greeting, closing, and tone standards that reflect user expectations will significantly improve user satisfaction. With a solid foundation of best practices, and practical advice on implementation and ongoing assessment, you and your colleagues will communicate with library users in a consistent and reliable way. ________________________________ eCourse outline Overview of Standards and External Policies Purpose and Benefits Protecting the library from legal repercussions Establishing expectations for posting and responding Coordinating social media work among staff Training new staff Virtual Reference Service Guidelines from RUSA Other sources for best practices Using assessment tools and models Elements of an internal standards document Legal concepts for social media and virtual reference policies Copyright Privacy Legal disclaimers for social media Drafting legal disclaimers Maintaining high service levels Gaining buy-in with an inclusive process for drafting policy or service changes Training tips to ensure goodwill and participation Developing a service assessment plan ________________________________ How this eCourse Works The eCourse begins on October 29, 2012. Your participation will require approximately four hours a week, at times that fit your schedule. There are no live sessions. All activities take place on the website, and you will be expected to * Read, listen to or view online content * Post to online discussion boards * Complete weekly assignments or activities Instructor Sarah Steiner will monitor discussion boards regularly during the six-week period, lead group discussions, and will also answer individual questions. All interaction will take place on the eCourse site, which will be available 24 hours a day, 7 days a week. It's recommended that students log into the site on October 29 or within a few days for an overview of the content and to begin the first lesson. ________________________________ User Requirements Participants will need regular access to a computer with an internet connection for online message boards participation, viewing online video, listening to streaming audio (mp3 files), and downloading and viewing PDFs and PowerPoint files. ALA Editions eCourses are fully compatible with Windows and MacOs. ________________________________ About the Instructor Sarah Steiner is the Social Work and Virtual Services Librarian at Georgia State University Library in Atlanta. For the past six years, she has been a leader in the library's social media outreach, coordinating, assessing, and regularly staffing the library's chat and text-message reference service. She is cofounder of the Carterette Series Webinars, which highlight trends, innovation, and best practices in Georgia libraries. As a 2011 Library Journal Mover & Shaker, Steiner was recognized for creating networking and professional development opportunities for librarians. Stephanie (Sara Leah) Gross MSLIS, MATESOL Chair, AJL Mentoring Pollack Library Yeshiva University 500 West 185th Street New York NY 10033-3229 212.960.5442
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