Popular workshop returns!<http://ala-publishing.informz.net/z/cjUucD9taT00MzIyMzY0JnA9MSZ1PTEwMjY2MjQzMzAmbGk9MjUyMjY2Nzc/index.html>
Using Twitter for Marketing and Outreach <http://ala-publishing.informz.net/z/cjUucD9taT00MzIyMzY0JnA9MSZ1PTEwMjY2MjQzMzAmbGk9MjUyMjY2NzY/index.html>90-minute workshop with Andy Burkhardt Item Number: 1541-8972 Publisher: ALA TechSource Price: $55.00 **Discount for ALA Members ; Group rates apply. Wednesday, October 29, 2014 2:30pm Eastern|1:30 Central 12:30 Mountain|11:30am Pacific This workshop will empower participants to build a consistent, effective Twitter presence that creates value for library users and promotes the library, its resources, and its services. You will discover what types of content make for good tweets and how to measure their success. After the workshop participants will be able to: * Create a Twitter dashboard in order to build awareness and follow conversations * Schedule tweets in order to save time and maintain fresh content * Craft tweets that both market the library and create value for your audience * Use Twitter metric tools to measure and improve effectiveness About the Instructor Andy Burkhardt is the Assistant Director at the Champlain College Library (winner of the 2012 ACRL Excellence Award) in Burlington, VT. His areas of expertise include technology in education, social media, and information literacy. He regularly presents on these topics at local, regional, and national conferences. He also writes on these topics for journals, magazines, and in his award-winning blog Information Tyrannosaur<http://andyburkhardt.com/>. Connect with him on Twitter: @vonburkhardt. Stephanie (Sara Leah) Gross MSLIS, MATESOL Past Chair, AJL Mentoring Pollack Library Yeshiva University 500 West 185th Street New York NY 10033-3229 212.960.5442 Skype: Stephanie.l.gross http://www.linkedin.com/in/stephanielgross http://yeshiva.academia.edu/StephanieGross "As we look ahead to the next century, leaders will be those who empower others." - Bill Gates.
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