I am forwarding this on behalf of Chava Pinchuck. It looks very interesting.
Kathy B. -- Kathleen M. Bloomfield Association of Jewish Libraries, Vice President/President-Elect http://forwordsbooks.com/ kids books that matter. "The fact of knowing how to read is nothing, the whole point is knowing what to read." - Jacques Ellul From: kpinchuck <kpinch...@yahoo.com> Date: Fri, Aug 23, 2019, 17:40 Subject: Fwd: Library Marketing Basics: Promoting on a Shoestring Budget To: Kathe Pinchuck <kpinch...@gmail.com> -------- Original message -------- From: Booklist Webinars <bookl...@ala.org> Date: 8/23/19 17:11 (GMT+02:00) To: kpinch...@yahoo.com Subject: Library Marketing Basics: Promoting on a Shoestring Budget Free, one-hour webinar! Having trouble viewing this e-mail? Click to view as a web page <http://ala-publishing.informz.net/z/cjUucD9taT04NzY1NjY0JnA9MSZ1PTEwNzM0Mjk0MDEmbGk9NjkwMjI2NzQ/index.html> . <http://ala-publishing.informz.net/z/cjUucD9taT04NzY1NjY0JnA9MSZ1PTEwNzM0Mjk0MDEmbGk9NjkwMjI2NzU/index.html> Join us for this exciting webinar, "Library Marketing Basics: Promoting on a Shoestring Budget" Meet Assistant Professor and Coordinator of Library Outreach Mark Aaron Polger and his latest book, *Library Marketing Basics* (Rowman & Littlefield, 2019), a resource designed for those new to library marketing. In addition to providing step-by-step instructions on how to successfully market your library, this book also discusses the difference between marketing, promotion, publicity, outreach, advocacy, and advertising; examples of marketing initiatives from the corporate world (think Wendy's "Where's the Beef?” campaign); and public relations events. In this free, one-hour webinar, Mark will talk “true” marketing and how to apply it to your library. You’ll hear about tools to plan and implement marketing campaigns, examples of marketing plans, social media marketing guidelines, brand audits, and how to get buy-in from your colleagues and your stakeholders. The premise of *Library Marketing Basics* is that *library marketing* is not a bad term, but a means for survival in a world dominated by Google, Facebook, Amazon, and others. Join us Friday, September 13, and learn that you don't need a marketing degree to know what real marketing looks like. *Panelist:* *Mark Aaron Polger,* Assistant Professor and Coordinator of Library Outreacah, College of Staten Island, City University of New York Can't make the date? 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