On Tue, 12 Sep 2006, Patrick Carr wrote:

> There was a time when I was similarly blasé about the abuses of comic 
> sans, and then I saw it at 3600 pt, in lights.
> 
> http://gneiss.geo.cornell.edu/external/saucy_noodle.jpg
> 
> From what I understand they put just as much care into their food.
 
A similar thing happened in Boston: a restaraunteur had a series of 
decent, reasonable quality chains -- Joey's Ice Cream, then Bertucci's 
(pizza, Italian), then Naked Fish (Cuban seafood).

http://www.bostonphoenix.com/boston/food_drink/dining/documents/02700220.htm

But when some of the Naked Fish locations weren't doing so well, he had 
them rebranded as Red Sauce, with a logo as boring as the name:

http://www.nakedfish.com/red_sauce_info.htm

They mostly closed up pretty fast, as near as I can tell -- that review 
was from 2003, and there's only one location still listed on their site. 

I blame the Comic Sans. 

But then, from a quick look at the HTML source --

    <o:SmartTagType namespaceuri="urn:schemas-microsoft-com:office:smarttags"
     name="PostalCode"/>
    <o:SmartTagType namespaceuri="urn:schemas-microsoft-com:office:smarttags"
     name="address"/>

-- etc. Maybe the font was the least of it.

Maybe it was software hate, too.


-- 
Chris Devers
DO NOT LEAVE IT IS NOT REAL

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