Avinash, thanks for the feedback. These are good suggestions. Please see my responses below.
1. The contrast between the green in the background and the font colors > seems to be less. The > background color is a little distracting, and takes the eyes away from the > text. Either the background > could be a lighter shade, or the text needs to be darker/bolder to stand > out. > I made the navigation buttons bolder to accentuate them against the green background. I can make the background a lighter color, but I just used this shade because its the same color we already had, to give us some sense of consistency. Its not my favorite color, but I wouldn't really know what other color to choose if I had nothing to go on. Suggestions welcome. Also I was thinking that the main content of each page will be in the white box rather than on the green but what do people prefer? > 2. I think the content on the web page must be much less than what it is > currently - we only want > the page to be perused by people who expect to join, and we perhaps could > do with just telling > them why they should join, along with a link for how to join. A minimalist > message may drive home > the point much faster than having to wait for a info tab to slide into the > view. > > The link to join must be bolder for sure - and possibly be something like a > big button near the center of > the screen like so one just can't miss it. > > For instance, http://www.mailchimp.com 's design makes the join/sign up > button so prominent. Also, > most of their content is below, and needs to be scrolled into view for > someone who is interested. For > most, the temptation to click on the sign up button right away is too much > to resist :) > I'm all for the minimalist approach, so reducing the amount of stuff is fine with me. I took a little bit off just now. Should I kill the sliding thing and we can use the space in the white box for a big "Why you should join HCOOP" section with a big button? I agree that we should make that prominent. (But I do hope our website will have visitors who are casually shopping for web hosting, and hopefully the site will convince them to join.)
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