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PAS : KE ARAH PEMERINTAHAN ISLAM YANG ADIL
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BURGER KING BOWS TO MUSLIM PRESSURE - CANCELS WEST BANK FRANCHISE
(WASHINGTON, DC - 8/26/99) - Alhamdulillah, In an apparent response to a
worldwide Muslim and Arab boycott, Burger King Corporation today announced
that it has cancelled the contract of a franchise in the occupied West Bank.
On August 5, a coalition of Muslim and Arab organizations* led by American
Muslims for Jerusalem (AMJ), announced an international campaign to boycott
Burger King restaurants. The coalition called for the boycott after Burger
King ignored Muslim concerns over the opening of a restaurant in a
settlement on Palestinian territory occupied by Israel. At a news conference
today in the Washington, D.C., coalition representatives called for a
lifting of the boycott.
In its statement, Burger King said in part:
"Burger King Corporation today announced that it has cancelled the right of
Rikamor, Ltd., its independent franchisee in Israel, to operate a Burger
King food court counter in Ma'ale Adumim in the West Bank. Burger King has
asked its franchisee to remove the Burger King brand from the site
immediately."
The fast-food giant said it made the decision because of breach of contract
and "misrepresentation" by the Israeli franchisee. The statement claimed
that the franchisee "falsely informed Burger King that the food court would
be located in Israel."
CAIR, a member of the boycott coalition, issued a statement of its own in
reaction to Burger King's decision. The statement by CAIR Board Chairman
Omar Ahmad read as follows:
"We are pleased to see that Burger King decided to respect international law
and the sensitivities of Muslims worldwide. This courageous step should set
a precedent for all corporations considering a move into territories that
have been occupied by force. We would also like to thank all those in the
Muslim world who supported this successful campaign."
*COALITION MEMBERS: American Muslim Alliance, American Muslim Council,
American Muslim Foundation, American Muslims for Jerusalem, American Task
Force for Palestine, Arab American Institute, The Council on
American-Islamic Relations, Muslim Public Affairs Council, National
Association of Arab Americans, Palestinian American Congress and Partners
for Peace.
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