A link off that article Jeff posted is a good read : http://www.next-gen.biz/index.php?option=com_content&task=view&id=362&Itemid=36
Its Valve stance on publishers and more specifically Gabe Newall's take on advertising and reaching the customer. What a great perspective. As I am not in marketing or ever have to think about those things Gabe mentions, I thought it was a good insight in to what goes on in that world and how the current media aware society passes information to each other about a decent product as opposed to traditional advertising ramming it down everyone's throats. Sounds like your going to need a degree in conspiracy and snooping to get a product to the 'right' crowd in future :) ***************************************************************************** This e-mail and its attachments are confidential and are intended for the above named recipient only. If this has come to you in error, please notify the sender immediately and delete this e-mail from your system. You must take no action based on this, nor must you copy or disclose it or any part of its contents to any person or organisation. Statements and opinions contained in this email may not necessarily represent those of Littlewoods Group Limited or its subsidiaries. Please note that e-mail communications may be monitored. The Registered Office of Littlewoods Group Limited and its subsidiaries is 100 Old Hall Street, Liverpool, L70 1AB. Registered number of Littlewoods Group Limited is 5059352. ***************************************************************************** This message has been scanned for viruses by BlackSpider MailControl - www.blackspider.com _______________________________________________ To unsubscribe, edit your list preferences, or view the list archives, please visit: http://list.valvesoftware.com/mailman/listinfo/hlcoders
