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Article Title: Give Your Autoresponder a Personal Touch
Author: Roy Chan
Category: Direct Mail, Email
Word Count: 463
Keywords: autoresponder, autoresponder help
Author's Email Address: [email protected]
Article Source: http://www.articlemarketer.com
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When you walk into a store in your home town, you may find you are greeted by
name, especially in the stores you visit on a regular basis. The owner of the
shop is aware of your name and endeavors to use it. This is because it is
important to him for you to know he cares about you enough to remember your
name and to address your accordingly. This is all a part of customer support
in the off line world.
Although this kind of customer service is practically unattainable on the
Internet, depending on the particular autoresponder you are using, you can add
quite an amount of personalized information and welcome people by using their
first name, their last name or even both if you so wish.
This information is incorporated into the messages of the autoresponder by the
use of codes and each autoresponder uses different codes to include the
information in the messages. All you have to do is write your message and add
the codes at the point where you want the personalized part of the message to
appear. For example, you could start your message with "Hello" (" being the
code for first name). The person's name will be placed where you inserted the
code.
It is more than likely the case that your response rate will improve by the
fact that your have personalized your autoresponder messages. Recent research
has shown beyond doubt that people are more willing to open, read and take
notice of emails which are addressed to them personally than those which are
not. Setting up your autoresponder in this way is an easy task. You simply
write one message, placing the codes where you want the personalization to take
place and regardless of who receives the message, their personal information
will appear at the point where the codes were inserted.
Naturally, the information must be collected by the autoresponder to begin with
and this takes place by using forms to activate the autoresponder. For
instance, your visitor fills out a form containing their name, email address
and other personal information when they apply for the instructions to download
a free e-book you have on offer. This information is then used as a basis for
personalizing your autoreponder messages. After all, if you do not have this
information to start with, the autoresponder will not have any details to put
in where the code appears in your message.
Take a few minutes to explore the control panel of your autoresponder. You may
well be surprised at the options open to you for personalizing your messages
and delighted further still when you see an improvement in your results.
Roy Chan has been providing online business advices since 2004. Get his master
ecourse on and a free email software. Visit:
http://www.email-autoresponder-review.com/
For more business strategies:
http://www.wealthyhub.com
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