Hi Dave, sorry whatever is not in the Marketing mail archive will be in the Marketing IRC logs, for a while we had momentum of a meeting every week.
It would be far more efficient to do a call (recorded even) and for me to answer questions. But really, my advice is to not waste time documenting the 2009-2010 strategy or my 2011-2012 attempts to develop a new one. Start from scratch - a SWOT analysis and competitive landscape is the starting point. Translate the SL project objectives into marketing objectives, define a calendar and metrics. You've stated recruitment objectives, but not a strategy... execution (facebook + Google AdWords) seems already decided, which IMHO is putting the cart before the horse, but no big deal. Sean On Thu, Jun 23, 2016 at 9:59 PM, Dave Crossland <d...@lab6.com> wrote: > Hi Sean > > I am absolutely certain that I have not seen a reply from you > regarding the email below. If I have missed your reply, please send me > a link to it on a web archive, or simply resend it as a reply to this > email :) > > On 6 June 2016 at 10:22, Dave Crossland <d...@lab6.com> wrote: > > On 6 June 2016 at 06:04, Sean DALY <sdaly...@gmail.com> wrote: > >> On Mon, Jun 6, 2016 at 5:13 AM, Dave Crossland <d...@lab6.com> wrote: > >>>> I developed the Sugar on a Stick strategy in 2009 > >>> > >>> Where can I read this? > >> > >> The Marketing mailing list, 2009 > > > > I searched the 2009 mailing list for "sean strategy" and didn't find > anything. > > > > > http://www.mail-archive.com/search?a=1&l=marketing%40lists.sugarlabs.org&haswords=sean+strategy&x=0&y=0&from=&subject=&datewithin=1y&date=2009-01-01¬words=&o=relevance > > > > I removed the date filter and: > > > > I found > http://www.mail-archive.com/marketing%40lists.sugarlabs.org/msg00974.html > > from 2010 where walter posted a social media strategy from > > 'rmesquita', and an idea from Sebastian to host a statusnet instance > > with a sugar skin; > > > > I found > http://www.mail-archive.com/marketing%40lists.sugarlabs.org/msg00864.html > > from 2010 where you said you'd write a strategy for collaboration with > > OLPCA; > > > > I found > http://www.mail-archive.com/marketing%40lists.sugarlabs.org/msg01515.html > > from 2011 where you note the absence of OLPC marketing support, and > > conclude with 3 recommendations, (a) marketing is expensive and we > > should raise general funds for it, (b) we should have a web forum for > > teachers and (c) form a committee, and require SLOB to include a > > portion of educators; > > > > and I found > http://www.mail-archive.com/marketing%40lists.sugarlabs.org/msg01819.html > > from 2013 where you say there isn't a marketing strategy. > > > > Since I could not find the Sugar on a Stick strategy from 2009, please > > could you? > > > > I have added the goals of making a marketing strategy and a social > > media marketing strategy to https://wiki.sugarlabs.org/go/2016_Goals > > > > -- > Cheers > Dave >
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