IBM takes Unix crown
Austin-designed chip fueled Big Blue's march to the top.
By Kirk Ladendorf

AMERICAN-STATESMAN STAFF
Saturday, August 27, 2005
IBM Corp. captured its first No. 1 ranking in Unix computer sales in years, capping nearly a decade of work led by researchers in Austin.

IBM captured 31 percent of the $4.3 billion in Unix server sales in the second quarter, edging out Hewlett-Packard Co. and Sun Microsystems Inc., who recorded 30 percent and 29.5 percent respectively, research firm IDC said Friday.

IBM, which launched its new Power5 processor family of computers last year, saw its Unix market share climb 6.9 percentage points from the same quarter a year ago. Unix servers are favored by many corporations for running business networks.

It was the first top ranking for IBM since the mid-1990s. Sun still ranked well ahead of IBM in unit shipments of Unix computers.

"It feels really good," said IBM vice president Karl Freund. "It happens maybe once in a career. You can point to the day we displaced the two former market leaders. We went from the outhouse to the penthouse, from last to first.

"Now we can celebrate. We have guys who were working for the last 10 to 15 years waiting for the day to be No. 1. There were guys with tears in their eyes. This has been a lifetime mission for a lot of people. There is a lot of emotion and a lot of satisfaction involved."

Gartner Inc., another research firm, showed IBM as No. 3 behind Sun and H-P. But the data from the two firms often are different because they use different methodology. Still, Gartner showed IBM's sales growing much more quickly than either Sun's or H-P's.

IBM's gradual climb to the top in Unix sales also caps an eight-year campaign that started with the company's multibillion-dollar bet to go for a breakthrough in chip performance with the design of the Power4 chip in Austin.

IBM had to decide to spend several billion dollars both on the advanced design of several new generations of chips and on the advanced factories and process technologies required to make them.

At the time, computer buyers were beginning to favor the low cost of Intel-based servers, using off-the-shelf chips and Microsoft Corp. software. And hardware makers had to seriously consider whether they wanted to continue to make the investment in their own chips and software platforms that characterize Unix servers.

Sun and H-P sought out alliances to help them defray the heavy cost of continued high-performance processor development. H-P bet heavily on its alliance with Intel Corp. for the Itanium processor project, which has generated only modest enthusiasm so far. Sun sought a partnership with Fujitsu.

"They were backing off while we doubled down," Freund said.

The bet paid off: IBM made a big hit with the 2001 introduction of its first servers to use the Power4 chips. The new computers gave IBM a performance edge on the competition, and it has been gaining ground in sales ever since.

Its market share climbed to 24 percent by 2003 from 16.9 percent in 2000, according to IDC data.

Freund said he expects IBM to continue to win market share at the expense of its rivals over the next several years because it is continuing to drive performance gains and the workload flexibility of its machines.

Unix computing refers to computers that use one of the variants of the Unix operating system developed by AT&T in 1969.

Although Unix has never reached the mass market acceptance of Microsoft's Windows operating system, Unix computers are still preferred by many large companies because of reliability. Strong markets for Unix include telecom companies and financial services companies that use the machines for so-called mission-critical applications, such as handling online financial transactions.

Linux, a fast-growing new category in computing, is a lower-cost open-source offshoot of Unix.

Servers using this software are counted separately from Unix by IDC.

Linux server revenue topped $1.4 billion in the second quarter, capturing an 11.5 percent share of the overall market with 45.1 percent growth from a year ago.

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