On 31 May 2010 10:08:25 -0700, zedgarhoo...@gmail.com (zMan) wrote: >After cleverly changing their name from "Computer Associates" to "CA" >several years ago, CA has again renamed itself, this time to "CA >Technologies". The first renaming was claimed to be to "Improve brand >perception" (because, of course, folks wouldn't associate "CA" with whatever >negative associations they might have had with "Computer Associates"). >Presumably this new renaming is to make it clear that these products are >technological, rather than, say, spiritual or epistemological.
I understand Apple changing its name as its focus changed. But this sounds more like Arthur Anderson Consulting changing its name to Accenture. Or the Anglo-Persian Oil Company getting a very green BP logo... ---------------------------------------------------------------------- For IBM-MAIN subscribe / signoff / archive access instructions, send email to lists...@bama.ua.edu with the message: GET IBM-MAIN INFO Search the archives at http://bama.ua.edu/archives/ibm-main.html
