On 1/11/2012 12:32 PM, R.S. wrote:
(Disclaimer: this message is non-technical, but still about mainframes)
Have you ever seen mainframe advertisement?
I just realized that I have never ever seen any mainframe advertisement in
Poland. (*)
Of course I'm aware that mainframe marketing is not the same as washing powder
business, but I have seen ads of HP server, Dec Alpha servers, more general Dec
Alpha technology (in the old times), Intel and AMD processors, Sun machines,
Oracle software, even DB2, AIX machines (System p, aka pSeries, aka RS/6000),
AS/400 machines, etc. etc. I don't mean laptops, tablets and other "end-user"
products.
So, IT companies, including IBM do spend money on advertising their
"professional IT" products, but the mainframe is exception.
Even IBM polish website is almost mainframe-free. Few pages with links to US
pages - that's all.
How can they expect someone will really choose that platform, I mean new
customers?
(*) I don't count content of Hot Topics magazine, but I count airline magazines
and ads in airport area ;-)
An old complaint, I'm afraid, and one IBM doesn't seem
to care about: they are not interested in raising the
level of awareness of mainframes, especially z/OS, their
"flagship operating system". IBM is not telling the
story and doesn't seem to care about winning the hearts
and minds of anyone vis a vis mainframes. Sigh.
--
Kind regards,
-Steve Comstock
The Trainer's Friend, Inc.
303-355-2752
http://www.trainersfriend.com
* To get a good Return on your Investment, first make an investment!
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* Try our tool for calculating your Return On Investment
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