IMHO, we are genetically programmed to respond to anything new. In olden days, something new could be food *for* you or something that wanted to make food *of* you. Either way, your survival depended on quickly paying close attention.
Marketing types have known this for years. So much so that, AFAIK, the use of the word 'new' in advertising is regulated by the US Government. I have no doubt that MS knows this and exploits it to the hilt by their 'revolutionary' software path as opposed to the IBM 'evolutionary' path. MS can count on attracting the naïve by simply being 'new'. Conversely, IBM is hampered by human nature finding the phrase 'Old and Improved' nonsense. -----Original Message----- From: IBM Mainframe Discussion List [mailto:[EMAIL PROTECTED] On Behalf Of R.S. Sent: Thursday, January 26, 2006 7:31 AM To: [email protected] Subject: Re: What does "XL" of "XL C/C++" mean? Why ? <vbg> -- Radoslaw Skorupka Lodz, Poland ---------------------------------------------------------------------- For IBM-MAIN subscribe / signoff / archive access instructions, send email to [EMAIL PROTECTED] with the message: GET IBM-MAIN INFO Search the archives at http://bama.ua.edu/archives/ibm-main.html
