On 20 Oct 2006 08:13:10 -0700, [EMAIL PROTECTED] (Chase, John) wrote: > And would it matter what your bank was called? I've dealt with >one that has been acquired up the chain three times. Fleecem and Run >Savings and Trust might be Bread, Butter, and Toast (BB&T) tomorrow >unless it's a mega-bank. > >And we have a Fifth Third Bank around here (Chicago); several branches, >in fact.
It probably doesn't matter as much as a company in Information Services. But either case, name recognition is valuable. A new company with a TLA will be confused with other new companies with TLAs. Customers won't think a TLA means they are IBM-like. Meanwhile, some people pick Wells Fargo bank to get checks with the stage coach on them. ---------------------------------------------------------------------- For IBM-MAIN subscribe / signoff / archive access instructions, send email to [EMAIL PROTECTED] with the message: GET IBM-MAIN INFO Search the archives at http://bama.ua.edu/archives/ibm-main.html
