That's a brilliant read, thanks for posting.  Amazing to see the perspective of 
an early CIO in action considering the S360 offerings against their competitors 
as things looked to them at the time.  And also a brilliant exposition of what 
really happened at Xerox from someone with a seat at the table, together with 
some harsh and true insights into the preference for Marketing over Data in CxO 
level discussions that has prevailed in corporate boardrooms for far too long 
now.  References to BBN and J.C.R.  Licklider are consummately covered also in 
one of my favourite books about this era, Where Wizards Stay Up Late 
https://www.amazon.com/Where-Wizards-Stay-Up-Late/dp/0684832674.  He could do 
with an editor and proof reader though. 

Cheers - Mike

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