http://www.phonearena.com/news/New-Android-and-iOS-fragmentation-charts-are-just-as-flawed-as-the-term_id50332

For quite a long time now, I've been fighting back against the term
"fragmentation". I have never argued that problems don't exist, just that
the term "fragmentation" has such a broad meaning as to be essentially
meaningless. These days, rather than just give up on using the flawed term
in favor of more accurate descriptors, it has become more popular to turn
the word "fragmentation" back on its original creator, Apple, (I have even
done this myself) but this just further muddies the water.

Here's the TL;DR recap of my argument against the word: it misdirects the
blame for multiple issues, which each have multiple causes and multiple
possible solutions. For example, Android updates are slow to push out
mostly because of manufacturer custom software and skins (as the Nexus
program and Motorola have proven), not because of a flaw in how Google
created Android, and we really can't even blame carriers that much anymore
after the Moto X update hit Verizon so quickly. Similarly, compatibility
issues are a byproduct of an ecosystem built on such huge variety in
choice, not a problem that can be thrown in under a blanket term, because
the solutions to that range from better developer tools, more access to
hardware, more open manufacturers, etc.

Inevitably, when a new platform version distribution chart is released,
there will be a rush to compare Android and iOS to see where each stands in
terms of "fragmentation", but really it's an exercise in comparing which
platform has an easier path to upgrades, and showing which software
versions developers should target when creating a new app. That is honestly
the only salient information that can be drawn from these charts, but that
doesn't stop pundits from trying anyway.

Playing with the data

Yesterday, Forbes used two different platform distribution charts to
attempt to compare Android and iOS in terms of "fragmentation". Writer
Philip Elmer-Dewitt chose the Android distribution chart that can be found
on the Android Wikipedia page (based on Google-supplied data, which is
fairly reliable), and the latest Chitika stats for iOS, which show that iOS
7 has been installed on about 74% of North American iOS devices so far. We
have to be careful with Chitika stats because they are generated through ad
impression data, and have a tendency to vary anywhere from 5-15% from
Apple's official numbers. These were the charts shown:

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Right off the bat, you may notice that the two charts don't use the same
date range, which adds in quite a bit of color to Android's chart because
that chart goes all the way back to 2009. Even without thinking too much
about the charts, the initial impression that a viewer is to take away is
that "fewer colors = better". So, the iOS chart looks great, because it has
the big swath of iOS 6, and the sharp penetration of iOS 7. Android looks
like a mess; but, if the Android distribution chart were to be remade to
only cover the same dates as the iOS chart, it would look quite a bit
different. Luckily, a reader did just that and submitted this to Forbes,
which even Elmer-Dewitt admits gives a more "apple-to-apple" comparison:

Once you get rid of all those superfluous version changes from the past,
the visual impact alone of Android's distribution chart changes quite a
bit. It still doesn't have the fast adoption rates of iOS, but fewer colors
means things are better, right? With the new layout, there are essentially
three main versions dominating the chart, and two of them (Ice Cream
Sandwich and Jelly Bean) share more similarities than differences, since
they are both incremental updates on Android 4.x. Which gives me another
idea: why don't we go one step further and show the Android chart the same
way as the iOS chart with all of the incremental updates removed and only
the full number versions shown.

The visual impact on this chart is huge. Obviously though, this last chart
isn't all that useful, because it doesn't show how Google handles version
numbering, but it does show how easy it is to manipulate data to give off
the impression that you want, even if it means obscuring the entire point
of Android platform charts, which is to show developers where to focus
their efforts. Unlike iOS, each incremental update for Android moves up the
platform's SDK level, so this last chart hides information that is
extremely useful to developers.

Of course, each of these charts is incomplete in its own way. For example,
even the versions of the Android platform distribution that show each
nickname version are hiding the incremental updates within each of those
levels. Jelly Bean alone spanned Android 4.1, 4.2, and 4.3, each of which
brought a new SDK level for developers, and features to users. If you're
worried about the security implications of not updating, neither the iOS
nor the Android charts give you the incremental update data to consider
that problem properly.

The simple truth is that distribution charts don't tell the whole story
anymore.

Platform version distribution is an incomplete metric

Just like the word "fragmentation" is constantly misused, now the charts
used to illustrate the supposed problem don't even provide the data that is
often claimed. As has been covered plenty of times by now, just because an
iOS device gets the latest version of the software doesn't guarantee all of
the latest features. No matter what software updates come, the iPhone 4 and
iPad 2 will never have Siri; similarly, despite the newest software, the
iPhone 4 & 4S and iPad 2 & 3 will not get AirDrop or Camera Filters. These
are consumer-facing features that do really matter to users who may want
access to Siri, but don't want an iPad mini and don't have the extra cash
to drop another $500 on a new iPad Air, which is the only full-size iPad
available from Apple that supports Siri since the iPad 2 is still
inexplicably holding the lower price point.

Of course, the other side of that argument is that even if those devices
aren't getting all of the features, they are still getting all of the bug
fixes and security updates. So, is iOS "fragmented"? Well, it depends on 1)
your definition of fragmentation, 2) the metrics you use to define
fragmentation, and 3) the tools you use to measure those metrics. You could
claim that iOS is fragmented because not all users get all features, but we
would say that is just the business of progress, and eventually something
gets left behind. Or, you could claim that iOS isn't fragmented, because
all users get security updates (assuming they install the various updates
that hit their device). But, even that argument ignores the work that
developers have to do to build assets for the various iOS display sizes and
resolutions, because the system doesn't employ responsive design. You can
already see the usefulness of the term "fragmentation" failing.

When you talk about Android, security updates are often considered the
smoking gun to the argument that Android is being crippled by supposed
"fragmentation" (although really in this case it is slow/inconsistent
updates by manufacturers because of bloated skins and baked-in apps, as
Motorola continues to prove.) But, even that argument is starting to
disappear as Google is putting fewer and fewer updates in the full system
releases and offers more updates via decoupled apps and automatic updates
to Google Play services.

Two of the biggest security updates to hit Android over the past year were
Verified Apps, which scans sideloaded apps for malware; and, the Android
Device Manager, which allows you to locate a lost phone, remotely lock the
device and change the PIN, or remotely wipe the device. Neither of these
updates came in a full system release, but rather in the form of an
invisible Google Play services update that went out to 99% of all Google
Android devices (if we're not counting non-Google Android devices in the
charts above, there's no point in talking about them here). This means that
security was improved for all Android users running Android 2.2 and higher
without any need to worry about whether or not manufacturers would push out
the update.

There are still security updates to be had in the various system updates of
Android; but moving forward, it wouldn't be surprising if more and more of
the security and feature updates were part of Google Play services and app
updates rather than system updates. The trend has already been moving that
way, so it's not hard to imagine it continuing. And if it does, these
Android platform distribution charts will lose even more relevance when it
comes to using them as part of the "fragmentation" argument, because that
argument itself will become even more fragmented than it already is.

Conclusion

The conclusion may sound redundant at this point, but it is fairly simple:
if you want to have a discussion about Android and iOS (and there are
plenty of incredibly interesting discussions to be had), think about the
issues you want to cover, and break each down on their own terms. Trying to
bundle arguments under and umbrella term like "fragmentation" is just lazy
and it holds very little meaning at this point. If you want to talk about
the speed of software updates, then by all means, take a look at how
quickly platform updates are adopted, but be sure to take a look at app
updates as well, because that is a big part of that discussion.

If you want to talk about security risks, that is a plenty valid discussion
to have, but platform version charts don't give the whole story there
either. For iOS, you have to drill down farther to see how many users
bother to install the incremental updates, like iOS 7.0.4, which is the
kind of data that you don't see often. And, on the Android side, you have
to take into account Google Play services, as well as security issues that
have seemingly been fixed by manufacturers.

If you want to talk about app compatibility, that's fine too, but there are
specific considerations there as well. All of these and more are wonderful
discussions, and each has a lot of interesting interpretations to be made.
But please, let's all stop believing that the only thing we need to
consider is to look at a chart and see "more colors = bad".

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