----
*Bye, Bye Moto! Motorola Is Going to Be Phased Out*
<http://www.xda-developers.com/bye-bye-moto-motorola-is-going-to-be-phase-out/>
// *xda*
<http://www.xda-developers.com/bye-bye-moto-motorola-is-going-to-be-phase-out/>
*-developers*
<http://www.xda-developers.com/bye-bye-moto-motorola-is-going-to-be-phase-out/>

Over the last couple of years, Motorola has released a few really nice
devices. They have been reasonably developer-friendly and updated with the
latest incarnations of Android swiftly.

According to Motorola Chief Operating Officer Rick Osterloh, the Motorola
name will fade from phones within the next few months. Lenovo, which is the
owner of Motorola Mobility, will still use the Moto brand for its high-end
phones and homegrown Vibe for cheaper headsets.

Motorola was one of the most important brands in cellular telephones’
history. In the 90’s and 00’s, Motorola phones were used by millions. We
have to mention the Razr series and the DynaTAC, which was one of the first
true mobile devices. The beginning of the smartphone era was hard for
Motorola. As a result of a poorer financial condition, Motorola was sold to
Google <http://www.xda-developers.com/google-purchases-motorola-mobility/>
in 2012 and to Lenovo
<http://www.xda-developers.com/google-allegedly-preparing-to-sell-motorola-mobility-to-lenovo-for-2-3-billion/>
almost two years later
<http://www.xda-developers.com/google-allegedly-preparing-to-sell-motorola-mobility-to-lenovo-for-2-3-billion/>.
During that period, phones like the Moto X and Moto G were released.
Despite overall greatness, Motorola devices fell short in rivalry with
Apple and Samsung.

Prior to Google’s transaction, Motorola sold its devices with locked
bootloaders, which made them less popular among XDA members. The situation
changed completely with the first generation of the Moto X and Moto G.
These two devices were quite cheap and sported some vastly improved
hardware. Google made them closer to Nexus devices. It’s worth mentioning
that these phones are still supported by Motorola. After the acquisition,
Lenovo’s initial plan was to protect the Motorola brand and making it
stronger. Obviously, the Chinese tech giant must have changed its mind.
It’s likely that this move was monetary, as Motorola hasn’t made much of a
profit for a quite a long time. Lenovo, however, is a leader in the PC
market. We can’t say the same about its smartphone department. The Vibe
series isn’t as popular as Lenovo wants it to be.

The Moto series will be sold under the Lenovo name from now on, but it will
retain its famous batwing M on the back cover. It’s unclear whether the
Moto brand will use an AOSP-like version of Android. We didn’t learn much
about it from Osterloh’s CES interview. Motorola will soon take over all of
the mobile operations at Lenovo. We should expect cheap Vibe phones to hit
the US market however not until next year.

*Will you miss the Motorola brand? Leave a comment below!*

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