By Tom Monahan

* Publisher: Wiley
* Number Of Pages: 240
* Publication Date: 2002-03-08
* Sales Rank: 198325
* ISBN / ASIN: 0471417424
* EAN: 9780471417422
* Binding: Hardcover
* Manufacturer: Wiley
* Studio: Wiley
* Average Rating: 4
* Total Reviews: 12

Book Description:

An Adweek Book
Master the techniques that top companies use to spark creativity
In today’s business environment, gaining the competitive edge through creative 
and original thinking is a crucial component of brand strategy. Creative leader 
of advertising Tom Monahan offers a fresh look at the subject, providing hard 
and fast methods for freeing the mind and inspiring active creativity in 
oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other 
techniques he employs in his creative consulting practice are easy-to-use 
strategies for unleashing new ideas and facilitating creative product 
development, advertising, and marketing plans. This book has the added benefit 
of Monahan’s experience of using these methods at A-list client companies.

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