By Tom Monahan * Publisher: Wiley * Number Of Pages: 240 * Publication Date: 2002-03-08 * Sales Rank: 198325 * ISBN / ASIN: 0471417424 * EAN: 9780471417422 * Binding: Hardcover * Manufacturer: Wiley * Studio: Wiley * Average Rating: 4 * Total Reviews: 12
Book Description: An Adweek Book Master the techniques that top companies use to spark creativity In todays business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahans experience of using these methods at A-list client companies. hp://rapidshare.com/files/31151572/the_do-it-yourself_lobotomy.rar -- Best regards, ananta mailto:[EMAIL PROTECTED] ebooks-corner.info Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/Id-ebook/ <*> Your email settings: Individual Email | Traditional <*> To change settings online go to: http://groups.yahoo.com/group/Id-ebook/join (Yahoo! ID required) <*> To change settings via email: mailto:[EMAIL PROTECTED] mailto:[EMAIL PROTECTED] <*> To unsubscribe from this group, send an email to: [EMAIL PROTECTED] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/