Hi all,

I have a question about a category of sender that I have not seen addressed
directly in these discussions.

Under the 2024 Google/Yahoo bulk sender rollout, senders sending at  ~5k
messages per day or more were required to publish a DMARC record and to
satisfy DKIM alignment with their 5322.From domain. In our data, roughly
20% of senders above that volume have not completed the required DNS
changes, even two years later. These are small business owners who are not
refusing to comply. Some do not understand what is being asked of them.
Others cannot make the change themselves: their site is on one platform and
their DNS is on another, a web developer or agency holds the credentials,
or the hosting platform's UI does not expose the records our instructions
describe.

What solutions will be available to these senders under DKIM2?

I ask because the drafts I have read appear to assume that a sender who
wants their mail to be delivered can either administer their own DNS or
hire someone who can. The senders I have described can do neither, and they
are a meaningful fraction of the population we represent. I would
appreciate the working group's current thinking on the path forward for
them.

I would also note that we expect this concern to grow if and as this
standard is applied to senders below the ~5k/day threshold.


Cool,
Matthew
Mailchimp Delivery & Deliverability <https://mailchimp.com/help/delivery/>
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