Content is the most important part of the website. Unique and quality 
content can give you true visitors and backlinks will automatically 
grow.  There is no meaning in 'optimizing' to fool Google. They are 
smarter than we think. The only thing you can do is to avoid certain 
mispractices and do have some fair practices like

1) Sufficient and relevant internal linking
2) Apt usage of keywords.
3) Serving proper error codes (404 - not found, 303- redirect etc...)
4) Font colors with sufficient contrast between background to avoid 
hidden texts.( Also size large enough)
5) and a lot others which I I'm too restless to type... ;-)

but remember, unique content is the most important part...

Regards,
Vishnu Prathish

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