>Hello
>
>My name is Luk Mylemans, second year marketing student in Antwerp
>(Belgium) and I was looking for general information concerning marketing
>on the internet. It was my purpose to find information for my paper.
>Since I visited your site I'm very interested in sharing opinions and
>information with other students. I'm waiting to here more from you!!!
>
>kind regards
>Luk Mylemans
>
>
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Hello Luk --
My name is Jim Morris-Lee and I'm president of The Morris-Lee Group
(Rosemont, NJ, USA) an integrated marketing and advertising firm. I am also
a member of the North American Editorial Board for The Journal of Database
Marketing, published in London, England.
As to your request for information: There is so much data out there now on
the subject, it would be helpful if you could narrow down your search. If
you could tell me which areas, specifically, you might be interested in
I'll be glad to pass along any resources that I think are worthwhile.
As a general point of departure, our sister company, The Morris-Lee
Publishing Group, recently released the book "Database Marketing: The New
Profit Frontier," by Ed Burnett (who many consider to be the father of the
list-management and database construction industry here in the U.S). The
book contains a useful compendium of Direct Marketing and Internet terms,
which might be worth your review if you're just getting started with your
research.
You can order a copy through our web site @ www.mlpublishing.com
Best of luck with your academic work. Let me know where I can help. Having
taught marketing at two colleges here in the States, I'm always glad to
communicate with students.
-- Jim Morris-Lee
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