Dear Sir/Madam
I am an undergraduate student at Newcastle Business School, and I am working
on my dissertation.
I am conducting a survey, and I am interested in your opinions concerning
advertising on the WWW. I would like to ask for your co-operation in
filling the following short questionnaire that will be used exclusively for
the purpose of my dissertation. I would like to guarantee you that your
name and email address will not appear in the data analysis that will be
presented in my dissertation.
If you are feeling uncomfortable to participate in this survey, please
forward this message to someone that you think might be able to help me.
Thank you
Please select any one of the following web sites to visit before answer the
questions. (Sorry for any inconvenience caused)
http://www.hothothot.com
http://www.ragu.com
http://www.mcdonalds.com
http://www.pepsi.com
1. Which one did you visit? How many times have you visited the web site?
>
2. Do you like the web site? Why?
>
3. If you could and what you would change on the site to improve it?
>
4. Do you like the graphics and the colour of this web site?
>
5. Which are the following have related to the web site.
a. informative content
b. entertainment value
c. usefulness of content
d. timeliness of content
>
6. Were the information provided in this web site enough?
>
7. Timeliness of sport-related web sites and news-related web sites, which
is most important?
>
8. Fast or slow of the graphics loading time?
>
9. Is the loadibility and the loading times of the graphics are being an
important consideration when visiting the web site?
>
10. How long did you wait until the web page is loaded completely?
>
11. Which category of the following web site is your favourite?
a. information providers
b. sports-related
c. entertainment and games
d. computer-related
e. specific engine
>
12. What would you like the advertisers to do on their web advertisement?
>
13. What browser do you use?
>
14. What is the speed of your modem?
>
15. What is the reason for you to access the Internet?
>
16. How old are you?
a. 12-20
b. 20-30
c. 30-40
d. above 40
>
I would appreciate sending replies to this questionnaire to this email
address: [EMAIL PROTECTED]
I would like to thank you for answering my questionnaire. It made
significant contribution to my dissertation.
I hope I will be able to inform you of any significant findings drawn by my
dissertation.
Yours sincerely,
Wee Liam
Newcastle Business School
University of Northumbria
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