Matthias Homann wrote:
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> Subject: Help with Research Dissertation
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> Dear Friends,
> I have compiled a list of ways Internet can benefit the
> Marketing function. I need to know your opinions on these strategies. As such I
> hope you can assist me and my research by answering the questions listed below
>
> Questionaire (Final)
>
Q1a - Yes
Q1b - I did not understand the question
Q1c - Yes
Q1d - no
Q1e - Yes
Q1f - Yes
Q2 - "Make and Sell" vs "Sense and Respond" - it is not very clear what
you mean
As the Internet provides a borderless and ... - Ok, the answer is Yes
Q2a - Yes. We consider "sense and respond".
Once again the structure of the question is not clear. Or else, it is
clear but does not fits very well with a yes/no option.
Q3 - B
There is (at least)a missing option:
"We have noted this technique and we DO NOT intend to implement it."
It is different from C and E...
Q3Ai - The question to "what extend" does not match choice answers A, B,
C, D,...
Q3aii - same comment above applies for this question
Q3aiii-same comment applies for this question
Q3IV -same comment applies for this question
the same comment applies for the above questions
Q3bi-The question to "what extend" does not match choice answers A, B,
C, D,...
Q3bii-same comment applies
Q3biii-same comment applies
Q3ci -same comment applies
Q3cii -same comment applies
The question to "what extend" does not match choice answers A, B, C,
D,...
Q4a - No
Q4b - No
Q4c - No
Q4d - No
Q4e - Yes
Q4f - Yes
Q5- B
There is a missing option:
We have noted products of this nature but we DO NOT intend to implement
(example 1:
a newspaper decides not to implement an internet version of the product
because they think it is not good to their business. And it is not a
question of "they did not decide yet", it is just that they decide "in
the opposite direction")
It is hard to imagine for us, internet fans...
(of course, like James Bond, they should "never say never...", but they
can)
Q5ai - The question to "what extend" does not match choice answers A, B,
C, D,...
Q5aii - The same comment applies for this question
Q5bi-
Q5bii
Q5biii-
Q5c - C
There is (at least)a missing option:
"We have noted this technique and we DO NOT intend to
Q6a -The question to "what extend" does not match choice answers A, B,
C, D,...
Q6b -
Q6d -
Q6e -
Q7a-
Q7b -
Q7c -
Q8 - A
Q8f -Y
Comment:
1) I made a few remarks about the questions because that could be
usefull to improve them.
I hate when my friends tell me that my questions are not clear enough.
:)
2) There are ways of improving the questionnaire and get the respondent
more likely to answer:
I would recomend a form using HTML and Javascript.
With that the answers are all given with selection boxes and you receive
the answers in a conveniently formatted e-mail.
I can provide you with some advice because I did it myself several
times.
Best Regards
Carlos Poupa
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