> Begin forwarded message:
> 
> From: Mark 
> Hello, World! It Is ‘I,’ the Internet
> When did “the Internet” become “the internet”? Why did that happen, and how 
> has it changed us?
> 
> MEGHAN O'GIEBLYN
> 
> 12.10.2020 07:00 AM
> 
> https://www.wired.com/story/hello-world-it-is-i-the-internet/ 
> <https://www.wired.com/story/hello-world-it-is-i-the-internet/>
>  
> SUPPORT REQUEST:
> 
> From : [ 101 ] SWITCHING PROTOCOLS
> 
> Remember when we used to write out “the Internet” with a capital “I”? Now 
> it's all in lower case, as if the Internet could be any old “internet” at 
> all. When did this change happen, and why didn't I notice it at the time? 
> Also, is it possible that the decision (wait, who made it?) to start calling 
> the Internet the internet reflects—or worse, imposes—a meaningful shift in 
> how we think about technology?
> 
> CLOUD SUPPORT
> 
> For assistance with your personal problems, moral dilemmas, or philosophical 
> concerns about encounters with technology, open a support ticket 
> <mailto:cloudsupp...@wired.com> via email; or register 
> <https://www.wired.com/account/sign-in?authSource=Coral-Wired&client_id=Coral-Wired>
>  and post a comment below.
> 
> Dear [ 101 ] ,
> 
> I do remember the capital “I” Internet, as do most people, I think, albeit in 
> that hazy, blinkered way that is typical of our amnesiac present. The 
> convention now reads as dated, even archaic, like those allusions to Beauty, 
> Truth, and Nature in Romantic poetry—as though we once endowed the web 
> (formerly the Web) with all the grandeur of a Platonic form. I don’t think 
> you’re alone in your confusion about when and how the change happened. 
> History, even very recent history, is a casualty of our accelerated age. The 
> newsfeed is forever disappearing into the void, like the Greek parable about 
> forgetfulness in which a man endlessly braids a straw rope while a donkey, 
> lurking behind him, eats the completed end.
> 
> It sounds as though you already have some familiarity with the Internet vs. 
> internet debate. For those who are new to it, I should stress that the 
> capitalization was not meant to signal transcendence, singularity, or a whiff 
> of the absolute. Quite the opposite: It underscored that the Internet we used 
> was just one particular iteration of the larger category of internets, just 
> as our nation’s Constitution (which we capitalize, like all proper nouns) is 
> just one of many national constitutions (which, as a generic noun, remains 
> lowercased). The internet that we know and use today grew out of the 
> Pentagon’s Arpanet network (aka, the Advanced Research Projects Agency 
> Network) in the late 1960s, but throughout the '80s and '90s, it was just one 
> of many instantiations of the Internet protocol suite used by educational and 
> commercial networks. Eventually, Arpanet would come to be known as Internet. 
> Once it evolved into the World Wide Web, it was appended with the definite 
> article—the Internet—though the capital “I” served as an implicit reminder 
> that it was just one example of the technology, an Internet among internets.
> 
> It is common for technologies to shift from proper nouns to generic ones as 
> they become incorporated into the culture. Some forward-looking voices 
> predicted, as early as the late-1990s, that the Internet would succumb to the 
> same fate as television and radio, mediums that were similarly capitalized at 
> first, until they became part of our everyday landscape. In 2004, 
> WIRED.com—then distinct from the print periodical, WIRED magazine—switched to 
> lower case. (When WIRED magazine’s parent company, Condé Nast, bought the 
> website two years later, the standard capitalization was reimposed.) It’s 
> telling that many of the earliest publications to make the switch to 
> “internet” were magazines that originated online—proving the adage that fish, 
> least of all, are aware of the water in which they swim.
> 
> I should stress that the capitalization was not meant to signal 
> transcendence, singularity, or a whiff of the absolute.
> 
> One of the common arguments for decapitalization—that the capital “I” was too 
> loud and intrusive—mirrored, in an interesting way, the aspirations of 
> digital technologies themselves. Mark Weiser, the Xerox computer scientist 
> who coined the term “ubiquitous computing,” spoke longingly of the day when 
> computers would “vanish into the background,” weaving themselves “into the 
> fabric of everyday life until they are indistinguishable from it.” As a 
> growing number of sites and publications began switching to the more 
> unassuming “internet,” it seemed like a tacit acknowledgement that these 
> technologies had succeeded in becoming invisible, that we now moved in and 
> out of cyberspace—a passage once marked, unmistakably, by the foghorn of the 
> dial-up modem—in the same elegant, unthinking silence that accompanied our 
> use of electricity or water. After the United Nations declared Internet 
> access 
> <https://www2.ohchr.org/english/bodies/hrcouncil/docs/17session/A.HRC.17.27_en.pdf>
>  a fundamental human right in 2011, the lowercase internet became even more 
> compelling (despite the fact that the report itself capitalized the word): 
> The information highway had become just another public good that anyone could 
> access, like air or city parks, not some imperious proper noun like 
> Catholicism or the Democratic Party.
> 
> The decisive moment came in 2016, when the Associated Press announced that 
> its Stylebook would switch to lower case. The Washington Post and The New 
> York Times quickly followed, for fear of seeming out of step. (So did WIRED 
> magazine and WIRED.com.) “We want our rules for spelling, punctuation and 
> usage to be largely invisible,” said the Times. The new convention was, 
> indeed, so invisible, so seamless, that many people, like you, [101], 
> remained blissfully unaware of the change—or the outcry from those who 
> fiercely opposed it.
> 
> Baltimore Sun columnist John McIntyre may have been exaggerating a bit when 
> he compared 
> <https://www.baltimoresun.com/opinion/columnists/mcintyre/bal-the-internet-is-down-and-i-dont-care-20160406-story.html>
>  the capitalization dispute to 16th-century debates about the Real Presence 
> in the Eucharist, but I completely believe the journalism professor who 
> described the 2016 American Copy Editors Society’s conference as a “tempest 
> <https://www.columbiamissourian.com/opinion/local_columnists/dear-reader-taking-down-the-web-and-the-internet-one-capital-at-a-time/article_35e98fb4-fe75-11e5-8567-37f06946e643.html>”
>  and a “brouhaha.” Those in favor of retaining the upper case insisted, as 
> they had for years, that the Internet was a unique kind of technology. We 
> refer to the telephone and the radio as generic nouns because we encounter 
> many telephones and many radios in everyday life. But when we refer to the 
> internet, we are almost always referring to a specific entity—the global 
> network that sprang from Arpanet—not the prototype itself. As former WIRED 
> editor Marcus Wohlsen put it 
> <https://www.wired.com/2016/04/ap-finally-realizes-2016-will-let-us-stop-capitalizing-internet/>,
>  quite emphatically, “There is only one Internet! There is only one Web!”
> 
> In hindsight, it seems to me that these comparisons to other technologies 
> only confused the issue. The case for the minuscule internet makes more sense 
> when you stop comparing it to television and radio and consider another 
> analogy: the sun. Astronomers typically capitalize the word to distinguish it 
> from the billions of other suns that exist in our galaxy. The rest of us, 
> however, don’t capitalize the word because what other sun would we be 
> referring to? We know, of course, that there are other suns, but they remain 
> so far beyond our ordinary frame of reference that we call them “stars.” This 
> is essentially what happened to the internet: As other iterations faded into 
> the distant galaxies of history, the internet—our internet—became so 
> brilliant and consuming, it was difficult to envision what might exist, both 
> spatially and temporally, beyond its reach.
> 
> Perhaps this is more history than you wanted, but I think it’s important to 
> remember these discussions, and the reasoning behind them. Former WIRED copy 
> chief Tony Long was ahead of the curve when he declared 
> <https://www.wired.com/2004/08/its-just-the-internet-now/>, in 2004, that 
> when it came to the internet and the web, “there is no earthly reason to 
> capitalize … Actually, there never was.” The notion that there is not only no 
> reason, but no history behind the way we, as a culture, speak and write about 
> this technology has now become common wisdom—part of the dominant mythology 
> of a digital age that is continually swallowing up the past.
> 
> Something that is often missed in this debate is that switching to lower case 
> is also a way to naturalize a word. As the philosophy and law professor Kwame 
> Anthony Appiah pointed out 
> <https://www.theatlantic.com/ideas/archive/2020/06/time-to-capitalize-blackand-white/613159/>
>  recently in The Atlantic, lowercase words do not merely signal generality 
> but “natural kinds.” Proper nouns tend to be concepts and entities that have 
> significance to human culture—names of cities, people, historical 
> ages—whereas natural elements like plutonium or water remain lowercased. 
> Appiah was making a case for the capitalization of race—he argues that both 
> Black and White should be capitalized, as a way to underscore that these 
> categories are socially and historically constructed.
> 
> It’s all too easy today to think of the internet as a force of nature, as 
> inexorable as the wind, as invisible as the air that we breath. And yet 
> naturalizing technologies leads not only to invisibility but to erasure: of 
> history, of ideology, of the many roads not taken. To answer your question, 
> [101], about whether this seemingly innocuous formality might change the way 
> we see technology itself, I would answer with a resounding yes. The capital 
> Internet, in its insistence on specificity, contained within it the memory of 
> alternatives. It evoked, for those who cared to understand, the spirit of 
> possibility that was characteristic of the early days of the web, before it 
> solidified into the commercialized, mass-surveillance machine we use today. 
> It was a reminder that other visions of this technology have existed in the 
> past—and perhaps that they still might come into fruition in the future. As 
> Emily Brewster, an associate editor at Merriam-Webster, noted 
> <https://newrepublic.com/article/122384/stop-capitalizing-word-internet> in 
> 2015, the capital Internet implied that “someone could find another way to 
> connect us all to cat videos and personality quizzes, and then we’d have an 
> Internet alternative.”
> 
> It’s all too easy today to think of the internet as a force of nature, as 
> inexorable as the wind, as invisible as the air that we breath.
> 
> The truth is that an alternative is already in the works. China has drawn up 
> blueprints for its own internet, a top-down designed global network with more 
> censorship and political control, which some experts fear will allow 
> state-owned service providers to monitor and surveil every device connected 
> to it. The writer and Harvard professor Shoshanna Zuboff has called 
> <https://www.ft.com/content/ba94c2bc-6e27-11ea-9bca-bf503995cd6f> the plan 
> “frightening,” though she acknowledges that the current internet, “a 
> market-led capitalist version based on surveillance,” is also deeply flawed. 
> She argues that Europe and North America need to unite and construct a new, 
> more democratic, and more transparent internet framework that will offer a 
> third way between these two possibilities. “We need a western web that will 
> offer the kind of vision of a digital future that is compatible with 
> democracy,” she said earlier this year. “This is the work of the next decade.”
> 
> What might this new model might look like, in practice? The truth is, I don’t 
> know. The more digital technologies succeed in becoming invisible, the more 
> difficult it is to imagine concrete architectures that might radically change 
> how we experience them. But I would like to believe that there is, somewhere 
> beyond our own digital galaxy, other visions of the internet yet to be 
> discovered—perhaps even one (dare we imagine it?) that does not consist of 
> cat videos and personality quizzes. While we cannot force the culture to 
> reclaim the grammatical conventions it has abandoned, it is possible to 
> retain this spirit of possibility in one’s mental life. In his 1996 manifesto 
> “Declaration of the Independence of Cyberspace,” John Perry Barlow called the 
> internet “the new home of Mind,” a term he capitalized, as though to identify 
> it as a parallel frontier, one whose only boundaries are the limits of 
> thought, language, and imagination.
> 
> Yours faithfully,
> 
> Cloud
> 
>  

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