Original URL: 
http://www.theregister.co.uk/2006/01/09/faultline_ipod_psp_content/
TV to iPod, PSP conversion tools spill onto the market
By Faultline
Published Monday 9th January 2006 11:22 GMT

It¹s been difficult to predict how Apple will continue to develop the video
iPod, given that it had such a poor start in signing up so little content
for the device.

Now, it¹s barely a few days into the New Year and already there are
appearing handfuls for software tools for putting ³personal copy² video onto
not just the iPod, but also onto the Sony PlayStation Portable (PSP).
Click Here

As far as we can work out, none of these methods, with the possible
exception of the TiVo to iPod/PSP software in TiVoToGo, launched late last
year, carries any form of copy protection, and they all rely on unprotected
free to air TV content being transferred to the world¹s two most popular
portable digital devices.

Last week video portal Blinkx copied the TiVo naming convention and launched
blinkx.tv To Go, a tool to place video blogs onto iPods.

blinkx.tv To Go enables users to enter a search of video blogs, and either
upload specific results to their iPod or portable video player, or save the
search as a ³channel,² which is automatically updated and fed to their iPod,
or other portable device.

Additionally four other US companies, Hauppauge Computer Works, InterVideo,
Proxure and Bling Software have launched products this week that do
something similar, mostly citing the Video iPod, but all able to work just
as well targeting the Sony PSP.

There are no official numbers for Apple Video iPods, but it is a certainty
that Sony has shipped more PSPs with video capability because all PSPs are
video capable, whereas only a small percentage of iPods can operate with
video.

Hauppauge Computer Works released a new extension of its Wing software, sold
for $24.95, which works with its PC-based personal video recorder. The
software previously took live TV shows recorded them in H.264 and DivX
formats, burning them to recordable DVDs.

Now customers can opt for copying them to an iPod or PSP, both of which are
H.264 compliant.

InterVideo added a new version of its DVD Copy software for $70, again able
to covert video files for the iPod, Sony PSP and many 3G cell phones, while
Proxure launched MyTV ToGo, a $30 application which transfers TV shows
recorded for a Microsoft Windows Media Center PC to Apple's video iPod.

The Bling product XcopyPod, transfers exiting DVD movies to an Apple's video
iPod.

What all of this does is sway the hand of Apple. For as long as there is no
copy protection on normally transmitted TV content, then making personal
copies with VHS players, DVD recorders and of course Video iPods and PSPs,
is perfectly legal. While there are moves afoot to make this illegal in the
US, by means of a broadcast flag, it is unlikely that this legislation, if
passed in the US, would ever find its way into European or Asian copyright
laws.

The upshot of this is that any business models that rely on ³selling² copies
of previously televised TV shows, such as Apple¹s sale of ³Lost² and
³Desperate Housewives,² is doomed to failure. Why pay for that content when
it can be extracted for free. There is a wealth of difference between what
Apple is doing as far as the content companies are concerned, because it
places the content under the protection of its Fairplay DRM. These other
methods leave content unencrypted and in the clear, a potential source for
internet piracy.

But from the point of view of the consumer, the free personal copies versus
the paid personal copies are going to mean that Apple will sell iPods, but
not sell much content. Instead it may have to take on a strategy closer to
Sony¹s and negotiate for high value film content on iTunes which is not
widely available via broadcast, because it is protected by conditional
access systems and still in their pay per view video window.

In the meantime Apple and Disney this week said they will expand their iPod
content sales partnership to include ESPN, ABC Sports and ABC News, selling
programs for $1.99 each from Apple's iTunes store.

Apple already sells programming from Disney¹s ABC, including just shown
episodes of Desperate Housewives, and Lost.

Copyright © 2005, Faultline
(http://www.rethinkresearch.biz/about.asp?crypt=%B3%9C%C2%97%8B%80)



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