Mark Twain once famously quipped, on seeing his own obituary printed
in error by a newspaper:  “Rumors of my passing have been greatly
exaggerated”.

The same could have been said by Dubai at any point over the past
three years. Even at the height of the debt crisis, when newspapers
the world over were fighting with one another to do the city down,
they all missed the point.

Sure, the mega real estate projects and developments, and the luxury
malls and the 7-star hotels captivated the world’s attention. And so,
when real estate, retail and tourism took a hit, it was obviously game
over for Dubai, no?

Far from it. Dubai has never been about just hotels, real estate, mega
projects, or bling. At its heart, this thriving city has been built on
strong foundations of trade and tolerance, two things that have gone
hand in hand, and helped the city establish itself as a world-class
logistics and commerce hub.

Of course, trade, with its huge warehouses, gritty ports and dusty
industrial parks will never be glamorous, or attract the attention of
the mainstream press. A trip to Jebel Ali Free Zone takes you further
from the glitzy and glamorous side of Dubai life than the 30km journey
suggests, but these docks and these warehouses are the bedrock on
which the luxury projects were built.

Hand in hand with the mega projects, too, came basic infrastructure
developments that are second to none not just in the region, but in
the world. Airports, the metro, roads and bridges were put up along
with the skyscrapers and the malls, making the city easy to navigate,
and not just for commuters, but for multinationals needing a secure,
convenient and well serviced location in the Middle East.

Commerce, although dented by the global recession, is today helping to
restore Dubai’s reputation as playground for the rich and powerful.
The Dubai International Financial Centre (DIFC), the heart of the
city’s commercial life, has in a few short years established itself as
the GCC’s de facto finance hub. No mean feat, considering the equally
ambitious, but wealthier, competitors.

For anyone looking to do business in the Gulf, or even further afield,
the reasons to pick Dubai as a base are obvious. Great infrastructure,
first-class services, a liberal environment, in terms of both business
climate and society, combined with a strategic location straddling
East and West, has made the city hugely attractive for multinationals
and entrepreneurs from all corners of the globe.

In all, some 200 nationalities have chosen to live in this city. Safe,
stable and full of opportunity, I first moved here to seize those
opportunities in 2004. What I’ve found is a remarkable and unique
place, a city that rewards risk and innovation, and one that I’m proud
to call home.

Good Luck
Kabir Mulchandani
Dubai-UAE
http://www.skaiholdings.com

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