As a part of GSM service, USSD (Unstructured Supplementary Service Data) establishes high speed interactive communication between the mobile subscribers and applications across a GSM network. While SMS is a store and forward based service, USSD is a session-oriented service. Advantages of USSD over WAP and SMS are: • Immediate warranty delivery • easier to use • works while roaming and inexpensive • And the best of all, it is that USSD is already supported by nearly 90% of all GSM networks, and by almost 100% of all GSM handsets MBTek's USSD will propel following services among mobile community: • Mobile information • Mobile commerce • Mobile entertainment • Bidirectional user and application interaction required services USSD Network Signaling Architecture USSD services use the existing architecture of GSM networks. A user dialing a USSD service code initiates a dialog with a USSD application residing in a mobile network, as detailed in below figure: Applications: • Can be used as a WAP bearer • Menu based content services i.e. taxi, directory, mobile banking, parking/ticking, news, weather, sports, lotto, voting, etc • Prepaid callback service • Location based content services • SIM Application tool kit based applications The primary advantages: • Drastic cost cut down (Help/Service desk, tele-ticketing, etc cost) • The new channel will provide the ability to cross & up sell their other products and services • Lowered risks • Secured and fraud resistant • Additional revenue generation • Customer retention campaigns • Customer call back service • Run marketing campaigns via Mobile Channel • No extra investments required • Mobile Booking service to aquire more customers • USSD can offer various new customer self-care applications and secure VAS • Increases ARPU (Average Revenue per User) by offering interactive services to all your customers • Ideal replace interface to existing information services already running on SMS/WAP • Fast implementation of new services End-user Advantages: • No more hearing of Sleepy Elevator Music from the Call Center or IVR system!!! • Bill-Pay on-the-go (anytime & anywhere) • Convenience under the thumb (Payment, Profile change, etc.) • Secured & Fraud Resistant • Alert subscription (personalized, batch or real time alerts) • From the mobile phone keyboard to convenient menu-based direct access • Fast response time to service requests • Worldwide easy access to VAS via the same dialing sequence • Easy handling: service code can be stored on the SIM card (ADN) • Open dialogue: interactive applications with predictable response time • No additional costs: customer does not need to purchase a new • mobile phone to benefit from USSD http://www.mbtek.com http://www.facebook.com/mbteksolutions
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