Thx for your research, Brett. Listened to them for 20 mins this morning...my Spanish goes back to college days, so I can't follow the rapid-fire on-air idiom! But it's all Mexican-style pop and SS ads, w/TOH ID in heavily accented English: "WWCS, Canonsburg."
I'm surprised at the format, b/c I did not realize that the Pittsburgh area has developed a significant Spanish-speaking population. According to the Pgh Tribune-Review, "The Spanish population has grown tremendously in Pittsburgh...The Hispanic population in Allegheny County was 11,166, according to the 2000 Census. Estimates for 2006 show the Hispanic population having grown to 12,234. Also, WWCS has that wonderful bottom-of-the-dial position with 5,000 NDD / 500 cardioid southward night, so they blanket Pittsburgh, W PA, N WV, E OH, & W MD. Also, they compress the heck out of their audio and sound really loud...between spots, the hum/buzz rises rapidly and loudly (to program level!) , something they need to fix. I really enjoyed having 540 clear for a few days. It was like my teen years as a DXer in the late 50s-early 60s, with a locally clear channel, listening to the sunset progression from WGOP to WETC to WGTH to WFLF to KMLB. Nice while it lasted! ---------------------------------------- Date: Wed, 9 Feb 2011 16:51:33 -0500 From: Brett Saylor <bsay...@gmail.com> To: Mailing list for the International Radio Club of America <irca@hard-core-dx.com> Subject: Re: [IRCA] 540 in Canonsburg, PA testing w/OC, sweeps, Spanish programming Message-ID: <AANLkTi=LSVLNDGG=srekauf3b+b1t41gmaovw8vyn...@mail.gmail.com> Content-Type: text/plain; charset=ISO-8859-1 I just spoke to someone at the station, and she said the Spanish programming is syndicated out of Detroit or Chicago... she thought it might be "Zuma Radio" although that name doesn't turn up any hits on Google. She wasn't sure if it was permanent or not, Brett Saylor State College, PA On Wed, Feb 9, 2011 at 4:00 PM, Paul B. Walker, Jr. < walkerbroadcast...@gmail.com> wrote: > hard rock on AM? I doubt it.. But it's owned by Birach, so whoever pays him > to lease time will program whatever they want... _______________________________________________ IRCA mailing list IRCA@hard-core-dx.com http://montreal.kotalampi.com/mailman/listinfo/irca Opinions expressed in messages on this mailing list are those of the original contributors and do not necessarily reflect the opinion of the IRCA, its editors, publishing staff, or officers For more information: http://www.ircaonline.org To Post a message: irca@hard-core-dx.com